Lead B2B Marketing Specialist

3 dni temu

Warszawa, Mazovia, Polska Digital Forms Pełny etat

About Us At Digital Forms, we help companies grow through digital transformation—from process optimization and automation to AI and custom software development. We work with international clients (primarily UK & US) and run fully remotely, supported by a small but mighty team of senior experts. We value practical solutions over corporate fluff.

The Role We are looking for a B2B Marketing Lead to architect and own our entire growth engine. This is a "Head of" level role in practice: you will not just execute campaigns, but define the Go-to-Market strategy, manage the marketing budget, and orchestrate external vendors to scale our presence. You will act as a strategic partner to the founders, transforming our technical expertise into a predictable stream of inbound opportunities.


Key Responsibilities

  • Own the GTM Strategy: Define the roadmap for brand awareness and lead generation in the UK and US markets.

  • Build the Inbound Machine: Architect the end-to-end customer journey—from first touch (content/ads) to nurturing (email/automation) to sales handoff.

  • Budget & Vendor Management: meaningful ownership of the marketing budget. Hire and manage freelancers (designers, copywriters, SEOs) to execute your vision without bloating headcount.

  • Content Authority: Direct the content strategy. Ensure every piece of content (whitepapers, case studies, webinars) reinforces our authority in AI and Digital Transformation.

  • Revenue Attribution: Implement robust tracking to prove ROI. You should be able to trace a closed deal back to its source campaign.

  • Sales & Marketing Alignment: Work directly with the Sales Lead to define Ideal Customer Profiles (ICPs) and ensure lead scoring models are accurate.

  • Experimentation: rapid testing of new channels (e.g., LinkedIn Ads vs. Cold Outreach vs. Partnerships) to identify scalable growth levers.

Must-Have Qualifications

  • 7+ years of B2B Marketing experience: with a significant portion spent in B2B Tech, SaaS, or Professional Services.

  • Proven "0 to 1" or "1 to 10" experience: You have built marketing functions or significantly scaled lead volume in a previous role.

  • Strategic & Hands-on: You can present a quarterly strategy to the founders in the morning and fix a HubSpot workflow in the afternoon.

  • Vendor Management: Experience hiring and directing freelancers or agencies to deliver high-quality work on time.

  • Commercial Acumen: You speak the language of revenue (CAC, LTV, Pipeline Velocity), not just marketing (Likes, CTR).

  • Native/Bilingual English: World-class communication skills are a hard requirement.

Nice-to-Have Qualifications

  • Experience marketing complex services (Consulting/Custom Dev) rather than just products.

  • Deep technical familiarity with automation tools (e.g., Zapier, Make) to automate your own marketing ops.

  • Experience launching Account-Based Marketing (ABM) pilots.

Working Model

  • Fully Remote: Work from anywhere with a professional setup.

  • Leadership Role: You will operate with a high degree of autonomy and decision-making power.

  • Collaboration: Asynchronous-first (Slack/Notion), with focused synchronous strategy sessions.

  • Time Zone: Requires reasonable overlap with CET and availability for UK/US market activities.

What We Offer

  • The chance to build a marketing function from the ground up with a healthy budget and senior support.

  • A seat at the leadership table with direct influence on company direction.

  • A remote-first culture that respects deep work and results over presenteeism.

  • Competitive compensation aligned with a Lead/Head-of level role.

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