Vice President, General Manager – Poland, Ukraine

Job Description

Are you ready to lead the LEGO Group business across 5 diverse and highly dynamic countries? We are looking for a commercially minded General Manager to lead the strategic and operational management of the LEGO business across Poland, Ukraine and Baltics (Estonia, Latvia and Lithuania).

Core responsibilities:

• Drive the growth of today's ~€350million business by catering to the demands of end consumers as well as of LEGO customers across all channels (hypermarket, drug stores, specialist retailers, LEGO stores, online retailers), in a growing environment that is rapidly changing and highly competitive.

• Set the strategic direction for the PUB business, by also translating the Group strategy into country specific sales and marketing strategies, including implementation activities.

• Focus on managing the operational business, including developing the existing and new customer relationships.

• Financial target achievement (sales, cost and profit) for the business, driving an ambitious growth agenda, whilst maintaining a focus on profitability and credit risk.

• Lead the digitalization of the consumer journey and growth of e-commerce across the business unit.

• Deploy the LEGO Groups owned ecosystem, such as LEGO store and

• Manage a dedicated and growing team of internal + 35 external) in commercial functions in Warsaw, Kiev and Riga.

Play your part in our team succeeding

The General Manager will be a member of the CEEMEA leadership team, co-managing 100+ markets across geographies such as Africa, Middle East and Central-Eastern Europe. They will be co-responsible for creating the 3-year strategic cycle, being the driver of various market group-wide transformation projects and accountable for business performance. 

Do you have what it takes?

• The ideal candidate brings solid General Management experience and a strong track record of driving commercial success.

• In-depth sales experience in consumer products and/or lifestyle, FMCG, fashion or consumer-focused ecommerce.

• Experience working in a global context, with demonstrated delivery within Central European markets.

• Depth of leadership, with consistent experience in building high-performing teams in a B2B and B2C environment.

• Strong stakeholder management with the ability to build and develop client relationships with distributors, specialist retailers, as well as pure e-commerce players.

• Digitally savvy with a deep understanding of digital societal transformation of consumers, shoppers and customers.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.