Performance Marketing Specialist
6 dni temu
Job Description
As Performance Marketing Specialist - Search, you'll own the growth and efficiency of paid search and other Google formats across our clean beauty and wellbeing brands. You'll be responsible for planning, optimizing, and scaling campaigns across Google channels to drive profitable growth of a fast-growing clean beauty platform, working closely with brand and digital teams.
What your role will be
- Manage and continuously optimize
Search, Shopping, Performance Max, Display, and YouTube
campaigns across multiple brands and markets. - Ensure
campaign profitability
within defined ROAS and CPA targets, balancing efficiency and growth. - Analyse
performance data, uncover insights, and translate them into clear, actionable
optimisations
via our attribution modelling tools - Stay ahead of
Google Ads innovations
and proactively test new features, bidding strategies, and audience segments. - Develop structured
A/B testing plans
to improve targeting, creative performance, and conversion rates. - Collaborate with
the digital and brand teams
to optimize product feeds, landing pages, and tracking setup. - ·Write and optimize
Google ad assets
(copy, extensions, creatives) to strengthen brand consistency and click-through performance
What You Bring
- 3+ Years experience
in performance media buying for Google Ads, in e-commerce/D2C - Deep understanding of
key performance metrics
& attribution modelling - Proven success managing
significant advertising budgets
across multiple markets and/or brands - Languages
: English mandatory. Italian, Spanish, German or Scandinavian languages are a plus
Who You Are
- Growth-hacker
, entrepreneurial mindset & deadline-driven - Proactive
, independent, and solution-oriented with the ability to thrive in a
dynamic
, fast-paced environment - Excellent problem-solver
: strong analytical and data-driven mindset - Good experience with
Google Ads ecosystem;
bonus points for attribution software
What we offer
At The Organic Consumer Group (TOCG), you'll join a fast-growing European platform shaping the future of clean and green wellbeing.
Driven by a bold mission and high growth ambitions, we bring together leading natural beauty and wellness brands — including Dr. Organic, La Saponaria, Hairlust, AloeDent, AloePura, and Pure Gold Manuka Honey.
We believe in
ownership, frontline obsession, responsibility and trust
. You'll be part of an entrepreneurial team that values ownership and collaboration, working with colleagues across Europe in a hybrid model from one of our offices.
At TOCG, you'll experience how
modern
brand-building, consumer-centricity, commercial ambitions, and sustainability
come together to create meaningful impact. Our environment combines the agility of a scale-up with the international exposure of a global.
If you're ready to
shape the future of clean beauty
and grow alongside a purpose-driven team redefining what natural wellbeing means, we'd love to meet you.
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