Personal Branding Strategist

6 dni temu

Warszawa, Mazovia, Polska Milele Pełny etat 40 000 zł - 60 000 zł rocznie

We are seeking a highly skilled 
Content & Personal Brand Strategist
 to join our Dubai office. This role will be responsible for 
maintaining and elevating the personal brand of our founder/leadership
, ensuring it is consistently impactful across all verticals: 
automotive, car rental, real estate, and tech
.

The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities:

Brand Positioning & Strategy

  • Define, refine, and upscale the personal brand strategy across all verticals.
  • Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
  • Build a clear positioning framework that connects personal brand values to business goals.

Content Development & Management

  • Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
  • Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
  • Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

  • Drive audience growth, engagement, and influence across digital platforms.
  • Monitor analytics and optimize performance of personal brand content.
  • Identify emerging trends and leverage them to maintain relevance and authority.

Collaboration & Leadership

  • Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
  • Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
  • Manage agency or freelancer collaborations when required.

Requirements

  • Proven experience years) in 
    content strategy, personal branding, or digital marketing
    , preferably across multiple industries.
  • Strong understanding of 
    social media platforms, audience psychology, and storytelling frameworks
    .
  • Demonstrated success in 
    building or scaling personal brands
     (CEO, influencers, thought leaders).
  • Excellent communication, copywriting, and project management skills.
  • Ability to work in a 
    fast-paced, multi-vertical environment
     and adapt quickly to changing priorities.
  • Creative mindset with a data-driven approach to content performance

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