Paid Media Specialist/Lead

5 dni temu

Poland Coherent Solutions Pełny etat 40 000 zł - 80 000 zł rocznie

We are seeking a Paid Media Specialist / Lead to manage and optimize all paid digital channels. While we have posted this role in Poland, we are open to remote candidates from other regions as well. This role is responsible for developing and executing strategies across paid search, paid social, display advertising, and digital ABM campaigns. The ideal candidate has a strong analytical mindset, deep expertise in paid media platforms, and a passion for driving measurable results.

Key Responsibilities

Paid Media Strategy and Execution

  • Develop and manage paid media campaigns across:
    • Paid search (Google Ads);
    • Paid and Organic social (LinkedIn Ads);
    • Display advertising;
    • Paid directories (Clutch, G2, Capterra);
  • Lead digital account-based marketing (ABM) and retargeting initiatives to engage high-value prospects;
  • Explore and test new paid channels to expand reach and improve ROI;

Optimization and Performance Management

  • Monitor and optimize campaign performance to improve conversion rates and reduce cost-per-lead;
  • Conduct A/B testing and audience segmentation to refine targeting and messaging;
  • Manage budgets and ensure efficient allocation across platforms;

Reporting and Analytics

  • Own reporting and analytics for all paid channels;
  • Build dashboards and deliver insights to stakeholders;
  • Track KPIs including impressions, clicks, conversions, cost-per-click, and return on ad spend;

Collaboration and Leadership

  • Serve as the paid media subject matter expert within the marketing team;
  • Collaborate with content, design, and vendor teams to align messaging and targeting;
  • Manage relationships with external vendors or agencies as needed;
Job Requirements
  • +3 years of experience in paid media in B2B technology or software services;
  • Proven success managing Google Ads, LinkedIn Ads, and paid directory listings;
  • Strong analytical skills and experience with Google Analytics, Looker Studio, or similar tools;
  • Familiarity with CRM and marketing automation platforms such as HubSpot;
  • Experience with ABM platforms is a plus;
  • Excellent communication and project management skills;
  • Knowledge of English - from Upper-Intermediate and higher;
  • Russian language skills preferred but not required;
What Do We Offer

The global benefits package includes:

  • Technical and non-technical training for professional and personal growth;
  • Internal conferences and meetups to learn from industry experts;
  • Support and mentorship from an experienced employee to help you professional grow and development;
  • Internal startup incubator;
  • Health insurance;
  • English courses;
  • Sports activities to promote a healthy lifestyle;
  • Flexible work options, including remote and hybrid opportunities;
  • Referral program for bringing in new talent;
  • Work anniversary program and additional vacation days.

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