Product Marketing Manager

At
SINGU
, we're redefining how real estate companies run their operations. Our mission is to become
Europe's leading platform
for managing warehouse, logistics, retail, and multi-site commercial real estate portfolios — empowering our Clients to protect revenue, boost efficiency, and unlock new value across every aspect of their business.

Our
unified CAFM platform
already powers the daily operations of
over 250 million m² of real estate worldwide
, supporting more than
500,000 professionals
. Following our union with the UK's
Micad
and Germany's
net-haus
, we now help manage
100,000+ buildings across 35+ countries
— and we're just getting started.

Backed by a leading growth equity investor, we're scaling rapidly and partnering with global leaders such as
Prologis, ECE, CTP, Hillwood, Logicor, GLP
, and
Unibail-Rodamco-Westfield
. As we continue to grow through strategic acquisitions and bold innovation, we stay true to our core values:
adaptability, collaboration, and client focus
.

If you're ready to help build Europe's leading platform for property operations — and make a tangible impact on how the real estate industry works —
join SINGU and be part of this transformation.

What you will bring to the team?

• Proven experience in Product Marketing or related role within B2B SaaS.
• Strong understanding of SaaS business models, sales cycles, and enterprise buyers.
• Excellent communication, storytelling, and copywriting skills.
• Ability to translate technical features into customer value.
• Experience with CRM and marketing automation tools (HubSpot preferred).
• Analytical mindset with ability to use data for decision-making.
• Collaborative team player comfortable working across Sales, Product, CS, and Marketing.

Your Mission

As Product Marketing Manager at
SINGU, you will be the bridge between Product, Growth/Marketing, and Sales. You will own how our products are positioned in the market, how value is communicated to target audiences, and how we enable our commercial teams to win. You will play a key role in driving adoption, competitive differentiation, and revenue growth.

Key Responsibilities

Market Positioning & Messaging

• Define and articulate SINGU's value proposition across core products and solutions.
• Craft clear, differentiated messaging tailored to target personas, industries, and regions.

Go-to-Market (GTM) Strategy

• Lead GTM planning for new product launches and major feature rollouts.
• Partner with Product and Growth teams to develop launch materials and campaigns.

Sales Enablement

• Create and maintain sales collateral (decks, one-pagers, case studies, battlecards).
• Equip Sales and Pre-Sales with training, playbooks, and competitive intelligence.

Customer & Market Insights

• Conduct customer, competitor, and market research to identify trends and opportunities.
• Collect and analyze feedback to refine product positioning and messaging.

Content & Campaign Support

• Develop thought leadership content, use cases, and success stories.
• Collaborate with Growth team on campaigns, events, and digital marketing initiatives.

Cross-Functional Collaboration

• Act as the voice of the customer in product roadmap discussions.
• Work closely with Customer Success to surface adoption stories and advocacy opportunities.

Why SINGU?

• Impact at Scale
  : Help shape the operational backbone of a high-growth SaaS company with global reach and clients like Prologis, CBRE, Unibail-Rodamco-Westfield, Auchan, Savills, NEPI Rockcastle and Logicor.
• Category Leadership
  : Be part of the #1 PropTech brand in facility, maintenance, and ESG management.
• Organic and M&A Growth:
  M&A is a big part of our plans and we are on a mission to consolidate our space to create a European Champion
• Collaborative Culture
  : Work alongside a curious, international, and mission-driven team that values learning, ownership, and giving back.
• Flexibility & Autonomy
  : Hybrid working model, annual learning budget, office-led social initiatives (e.g. yoga, soccer, company retreats, happy hours, Wednesday breakfasts) and the freedom to drive initiatives.
• Attractive Employment Terms:
  Competitive compensation, flexibility between Full Time Employment and B2B contract and exciting intra-company career growth path.

Apply Now

Ready to build the infrastructure that helps scale a company shaping the future of real estate tech? Send us your CV and a short note about why you're a great fit.

Let's build the future of real estate together.