Tag Campaign Manager

4 tygodni temu

Warszawa, Mazovia, Polska Cognizant Technology Solutions Pełny etat

Location: remote, Poland

What we do:

At Cognizant, we are dedicated to helping the world's leading companies build stronger businesses — helping them go from doing digital to being digital. In Poland, our offices are in Gdansk, Wroclaw, and Kraków. With the capacity to support various clients, we offer a world of opportunities for both professionals and graduates. You can expect five-star training, a chance to realize your career goals, and a range of benefits. Be Cognizant

About the role:

Tag Campaign Manager will be working with a leading Lifesciences company and responsible for planning, executing, and reviewing digital asset tags for their marketing campaigns.
They are responsible for coordinating with content, campaign and brand teams, understanding ongoing digital campaign operations, and creating an environment that drives effective tag management for the organization's digital assets. They work closely with internal and external teams for the formation, execution, and management of the company's digital marketing efforts

Main responsibilities:

Managing End to End Tag Management Process and leading daily stand upTag management and operations for various campaign digital assets including Veeva approved emails, automated emails and digital banners etc. Coordination with content and campaign teams to understand the tagging requirement, provide clarifications on tagging possibilities and ensuring proper execution of UTM tagging by the team to understand if the tags are firing correctly.Coordination with the analytics and insights team to gain feedback into tags firing and eventsUpscaling tagging operations to multiple digital assets with increasing campaign scaleUnderstanding of web tagging in addition to campaign digital asset taggingIdentify trends and insights, and provide recommendations to optimize tagging based on the insightsEnsuring timely execution of all tagsBrainstorming new and creative growth strategiesUnderstanding of campaign journeys and why events are configured in a particular way is a good to have Collaborating with agencies and other vendor partnersEvaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate

Key requirements:

Bachelor's or master's degree in engineering or marketing / Digital MarketingExperience in Digital Marketing and Tag Management tools (Claravine tagging experience is preferred, GTM is also acceptable)Experience in working with Lifesciences / Pharma brands for digital marketing activitiesUnderstanding of web tagging in addition to campaign digital asset taggingExperience in training: Team members/Agency's/CX/ CDM's/Cross Functional teamsExperience in working with senior management & communicating clearly on all projectsExcellent communication skills (should have past experience in working in large multinational corporations)

What we offer:

Competitive salary with cafeteria benefits and bonusesOpportunity to be part of a rapidly expanding global organizationPleasant and inspiring working atmosphereProfessional development and clear career pathTraining & development opportunitiesPrivate healthcare and additional life insuranceEmployee volunteering programs and opportunitiesInclusion and diversity in practiceEmployee referral program in place

#LI-PD1

For more information about Cognizant, visit
If you are looking for another opportunity and are interested in the company, do not hesitate to apply online
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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