Senior Digital Specialist, EMEA

7 miesięcy temu

Warsaw, Polska Baxter Pełny etat

Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

 Responsibility

Plan, set-up and optimize digital marketing programs including all aspects of upstream and downstream customer-facing engagement e. based on incoming requests or ideas from internal clients (Regional or Country Marketing teams). Identify target audiences and understand their behavior and habits. Determining the most effective media mix for our campaigns. Proactively identify, recommend, and act upon advertising opportunities for driving better business results. Coordination with internal clients and our creative, production and CRM teams. Ongoing reporting to stakeholders on the performance from executed programs and assesses against both strategic and operational goals (ROI and KPIs). Evaluate end-to-end customer experience across multiple channels and customer touch points. Identify trends/insights and continuously optimize spend and performance based on those insights. Develops digital awareness for broader team by providing information, educational and experiential growth opportunities.

Required education / skills

Minimum 5 years of experience from a similar position, preferably from a digital agency and/or from a global/international company in Pharma or Medtech. Hold a master’s degree in interactive digital marketing / communication / media or a related field. Fluent English is a must. Passionate about digital solutions. Highly creative with experience in identifying target audiences and devising digital programs that engage, inform and motivate. Demonstrated ability to interpret market research, secondary analysis and translate into actionable tactics. Excellent project management and quantitative skills. Takes ownership of projects and tasks from beginning to end. Demonstrated time management skills to meet deadlines, with flexibility to adapt to changing priorities and managing to ambiguity. Strong analytical skills in data management and reporting software/platforms e.g. Tableau, Salesforce, Acoustic etc. Solid knowledge of website and marketing analytics tools e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush etc. Solid knowledge of ad serving/management tools e.g. Facebook Business Manager, Linkedin Business Manager, Instagram, YouTube etc. Proficient in marketing research and statistical analysis Ability to develop and track metrics and effectively communicate progress and results Financial planning, strategy and budget optimization acumen.

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