Prospecting Effectiveness Content Manager

4 tygodni temu

Warsaw, Polska Workday, Inc. Pełny etat

About the Role

This role will collaborate with sales play subject matter experts, marketing, global sales, sales development, sales operations and other internal teams to develop prospecting campaigns for pipeline development and sales prospecting activities (inbound and outbound).

You will be instrumental in maintaining and administering our content supply chain from the creation of sales content to it being updated or retired. This includes surfacing effective content as well as providing feedback to improve content.

Collaboration is key in our team. This role will work with Corporate Sales Development, Account Executives, Enablement and Marketing to design the best communication plan to promote prospecting sequences and other related marketing assets.

Identify and proactively work to improve sales content and prospecting related processes

Within the business, this role will provide regular updates on usage, sequence performance and testing methodologies. You will connect internally to share feedback, as well as track, measure, and report on sales campaign efficiency across multiple internal channels. 

Handle localization requests for high priority sales prospecting demand generation campaigns into native languages.

Become a go-to resource for managing sales prospecting campaigns that include reframing marketing campaigns into sales messaging best practices; ensuring messaging and campaigns align to Workday’s brand standards.

Accountable for sequences being updated & archived/retired as recommended.

Basic Qualifications

3+ years experience in demand generation, sales operations, publishing or content marketing

3+ years work experience with how sales and marketing content align across the buyer’s journey

It is essential to be fluent in English

Other Qualifications

Demonstrated experience in the Enterprise Software/SaaS industry preferred

Familiarity with demand generation technologies such as Salesforce, Marketo, LinkedIn, Vidyard, Outreach, SalesLoft, Hubspot, DiscoverOrg etc.

Experience using Smartsheet, Asana or other project management software tools

Have familiarity with sales specific messaging and prospecting best practices

Knowledge of GDPR and email A/B testing best practices

Team player who has the ability to effortlessly influence and lead cross-functional teams

Ability to manage expectations across multiple stakeholders professionally and promptly

Demonstrated effective communication abilities and strong executive presentation skills

Ability to work independently, with general direction and guidance

Excellent writing and editing skills

Fluency in German, French, or Spanish

About You

This role is a great match for someone with a deep understanding of how sales and marketing content align across the buyer’s journey, so joining us will be an excellent step to build on your experience Do you thrive in a collaborative environment where you can work with various groups to create effective messaging? Do you come across as an able communicator, with proven expectation management abilities? This is definitely a career step to learn more about

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