Product Marketing Manager

5 dni temu

Kraków, Lesser Poland Insense | TikTok & Meta Partner Pełny etat

Insense, a Meta and TikTok partner, is an all-in-one platform for UGC production, influencer collaborations, and affiliate campaigns. With a network of 68,500+ vetted creators across 35+ countries—primarily in the U.S.—our platform streamlines how brands connect with creators to produce content, run influencer activations, and drive performance marketing. 2,000+ mid-sized brands trust Insense to power their influencer strategies.

We are inviting you to join us on this exciting journey

Hey there

We're looking for a strategic, content-savvy Product Marketing Manager to shape how brands experience Insense, from first touch to conversion. You'll own our website messaging, conversion strategy, and customer journey communications, ensuring our value is clear, compelling, and drives action. If you excel at turning product features into persuasive narratives and engaging content, this role is for you.

You must be available every working day between 8 am to 12 pm EST to connect with AMER team.

Who we are looking for

Required:

  • 3-5+ years in product marketing, content marketing, or related roles, preferably in SaaS or marketplaces.
  • Strong storytelling and copywriting skills, with experience crafting persuasive messaging for websites and emails.
  • Experience in website conversion optimization, A/B testing, and working with UX designers.
  • Hands-on experience with email marketing automation tools (e.g., HubSpot, Braze, Marketo).
  • Data-driven mindset: comfortable analyzing conversion metrics and optimizing based on insights.
  • Ability to work cross-functionally and drive projects independently.
Responsibilities

Website Messaging & Conversion Optimization:

  • Own and refine the messaging and positioning across our website to clearly communicate our value and increase conversions.
  • Work closely with our designers, developers, and SEO specialist to optimize landing pages, CTAs, and user flows.
  • Continuously A/B test messaging, copy, and layouts to improve website performance through efficient data tracking and analysis.

Email Marketing & User Journey Communications:

  • Develop and execute lifecycle email sequences (onboarding, nurture, re-engagement) to move users from sign-up and content download to purchase.
  • Create compelling in-product messaging that improves activation and engagement.
  • Analyze email performance metrics and iterate on messaging and segmentation.
Product & Sales Content Creation
  • Write persuasive copy for landing pages, email campaigns, pop-ups, and lead magnets (e.g., cheat sheets, guides).
  • Develop product-focused sales enablement content (pitch decks, one-pagers, competitor battle cards).
  • Ensure messaging consistency across all touchpoints, from marketing materials to sales conversations.
Customer & Market Insights for Positioning
  • Conduct customer research to understand pain points and craft messaging that resonates.
  • Monitor competitors and industry trends to sharpen our differentiation.
  • Collaborate with cross-functional teams (growth, product, and sales) to align messaging with business goals.
What we offer
  • Forever remote role
  • Work from anywhere role
  • Competitive salary in USD commensurate with your experience and location
  • + 15 days off + US holidays
  • International exposure to global clients and employees in AMER + EMEA
  • Opportunities for career growth

Kindly select "worldwide" option in case your location is not listed.

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