Product Marketing Manager

7 dni temu

Kraków, Lesser Poland AVSystem Pełny etat

As the Product Marketing Manager, you will be responsible for defining and executing B2B marketing strategy for our industry-leading IoT products, Anjay and Coiote, dedicated for enterprises. Your contributions will directly impact how customers perceive and adopt our IoT solutions, driving awareness, leads, and revenue.

You will bridge the gap between product innovation and market demand, ensuring that our solutions resonate with target audiences across defined segments. From developing go-to-market strategy to crafting compelling narratives that showcase our competitive advantages, you will help shape how our IoT offerings are perceived and adopted.

Responsibilities:
  • Take full responsibility for developing and executing digital marketing plans to boost online visibility and lead generation for our IoT products (Anjay and Coiote).
  • Utilize SEO, Google Ads, LinkedIn Ads, and marketing automation tools (like HubSpot) to deliver measurable results.
  • Translate market insights into powerful messaging that resonates with our target audience.
  • Create engaging content (blog posts, whitepapers, case studies) to attract and nurture leads.
  • Partner with product and sales teams on new product introductions and refine marketing processes.
  • Track marketing performance, analyze data, and provide regular reports to drive continuous improvement and growth.
  • 5 years experience in B2B product/technical marketing.
  • Proven success in managing marketing campaigns across multiple channels (email, Social Media, paid ads).
  • Data-driven and analytical attitude, with a passion for product innovation.
  • Ability to translate customer insights into compelling messages.
  • Strong technical aptitude and a curious mindset.
  • Creative problem-solving skills.
  • Engineering or Computer Science degree is a plus.
  • Solid understanding of IoT, utilities, and industrial sectors to fine-tune messaging and strategies.
  • Ability to get complex product architectures, protocols, and integration requirements.
  • Familiarity with enterprise dynamics to create content that addresses stakeholder concerns and speeds up adoption.
What we offer:
  • Close collaboration with the sales and product teams.
  • Business version of ChatGPT to increase productivity.
  • Technical teams available to share expertise.
  • High-quality products valued by clients, continually improved to meet their needs.
  • Real impact on creating new features on our platforms and improving existing ones.
  • A collaborative team that supports you and cares about your ideas.
  • Kitchen full of snacks and treats (including Good Lood ice cream).
  • Multisport card.
  • Medical care.
  • Car parking area and bike room.
  • A relaxed work atmosphere – no dress code, no open space
Come join the best
#J-18808-Ljbffr

  • Product Marketing Manager

    5 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    Join us as a Product Marketing Manager to take the lead of development and promotion of innovative service management systems for the Communication Service Providers (CSP) market. Our solutions support industry giants like Orange and Vodafone, connecting millions of users worldwide.We are looking for a Product Marketing Manager who will be responsible for...

  • Product Marketing Manager

    6 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    We are looking for a Product Marketing Manager who will be responsible for building marketing strategy, strengthening our market position, and driving product adoption. This role is for a visionary strategist who understands B2B and SaaS, and can turn data into compelling product narratives.This role requires a dynamic blend of strategic vision, technical...

  • Group Manager, Product Marketing

    5 dni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Social network you want to login/join with:Client:Location:Job Category:OtherEU work permit required:YesJob Reference:28b4c11463c0Job Views:3Posted:02.04.2025Expiry Date:17.05.2025Job Description:Group Manager, Product Marketing: Platform, Technical & SecurityRole: Group Product Marketing ManagerFunction: Lead the team responsible for Zendesk's technical and...

  • Product Marketing Manager

    1 tydzień temu

    Kraków, Lesser Poland Insense | TikTok & Meta Partner Pełny etat

    Insense, a Meta and TikTok partner, is an all-in-one platform for UGC production, influencer collaborations, and affiliate campaigns. With a network of 68,500+ vetted creators across 35+ countries—primarily in the U.S.—our platform streamlines how brands connect with creators to produce content, run influencer activations, and drive performance...

  • Product Marketing Strategist

    7 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    Product Marketing Manager PositionWe are seeking an experienced Product Marketing Manager to join our team at AVSystem. In this role, you will be responsible for developing and executing B2B marketing strategies for our industry-leading IoT products, Anjay and Coiote.You will bridge the gap between product innovation and market demand, ensuring that our...

  • Product Marketing Manager

    2 tygodni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    As the Product Marketing Manager, you will thrive in a fast-paced environment and leverage your abilities to help execute the go-to-market (GTM) strategy for Billtrust products all while keeping abreast of industry trends with an agile approach to managing priorities and deliverables. Additionally, your GTM activities will be the foundation for demand...

  • Product Marketing Strategist

    5 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    At AVSystem, we innovate telecommunications solutions. As a Product Marketing Specialist, you'll drive marketing initiatives and be a key link between product and audience.You will create strong marketing messages that attract customers and increase brand awareness. Close collaboration with product, sales, and design teams is expected.Key...

  • Product Marketing Strategist

    6 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    About AVSystemWe are a dynamic company looking for a skilled Product Marketing Manager to drive our marketing strategy, strengthen our market position, and fuel product adoption. This role is ideal for a visionary strategist who understands the B2B and SaaS landscapes and can turn data into compelling product narratives.This challenging role requires a...

  • Product Marketing Specialist

    5 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    Join us as a Product Marketing Specialist to support the development and promotion of innovative service management systems for the Communication Service Providers (CSP) market. We collaborate with global players like Orange and Vodafone, delivering IoT and device management solutions.In this role, you will be a key link between our product and its audience....

  • Product Marketing Specialist

    5 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    At AVSystem, we thrive on innovation in the telecommunications industry, delivering cutting-edge device management solutions. Join us as a Product Marketing Specialist and be a pivotal part of our dynamic CSP or IoT product marketing team, driving digital, content, and event marketing initiatives.In this role, you will be a key link between our product and...

  • Product Marketing Operations Manager

    7 dni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Social network you want to login/join with:Client:Location:Job Category:OtherEU work permit required:YesJob Reference:bda9bf88bdb6Job Views:23Posted:23.01.2025Expiry Date:09.03.2025Job Description:DescriptionAs the product brand migration program manager, you will have the opportunity to be part of the Product Marketing and Portfolio Management team of Grid...

  • Marketing Manager Mobile

    2 tygodni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Social network you want to login/join with:Our client - a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking for a Marketing Manager (Mobile / General).Location: Singapore, Ukraine, PolandType: Remote, Full-timeStart date: ASAPAbout project and position:Based in Silicon Valley and...

  • Product Manager

    5 dni temu

    Kraków, Lesser Poland Grand Parade Pełny etat

    Job DescriptionWe are evoke, one of the world's leading betting and gaming companies. The Group owns and operates internationally renowned brands including William Hill, 888, and Mr Green.We are looking for a passionate, innovative, creative, and results-driven Product Manager to support our Customer Engagement division. In this position, you will lead the...

  • B2B Product Launch Manager

    6 dni temu

    Kraków, Lesser Poland AVSystem Pełny etat

    About AVSystemWe are a dynamic company looking for a skilled Product Marketing Manager to drive our marketing strategy, strengthen our market position, and fuel product adoption. This role is ideal for a visionary strategist who understands the B2B and SaaS landscapes and can turn data into compelling product narratives.This challenging role requires a...

  • Product Growth Manager

    7 dni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    About UsWe are TN Poland, a leading provider of order-to-cash software and digital payments. Our vision is to provide businesses with innovative solutions that help them control costs, accelerate cash flow, and improve customer satisfaction.Job DescriptionWe are seeking an experienced Product Marketing Manager to join our team. As a key member of our...

  • Marketing Manager

    1 tydzień temu

    Kraków, Lesser Poland I.D.C POLONIA S.A. KRAKÓW Pełny etat

    Marketing ManagerYour responsibilitiesManagement of people within the team and their developmentManagement of subordinate product brands on the domestic marketDeveloping concepts for new product lines, products and packaging and optimizing the existing portfolioPreparation of marketing plans, implementation and responsibility for the calendar of...

  • Product Release Manager

    1 dzień temu

    Kraków, Lesser Poland Beekeeper AG Pełny etat

    At Beekeeper AG, we are seeking a highly skilled Product Release Manager to lead and optimize product release operations across all product teams.">Job DescriptionThis role will be pivotal in ensuring seamless product releases, upgrades, and enablement efforts for internal and external stakeholders. The Product Release Manager will drive collaboration,...

  • Product Manager

    2 tygodni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Social network you want to login/join with:Client:ART2HIRELocation:Ukraine, PolandJob Category:OtherEU work permit required:YesJob Reference:068e096eb117Job Views:6Posted:22.03.2025Expiry Date:06.05.2025Job Description:Our client - a new Silicon Valley based profitable B2C product startup building innovative mobile solutions for the planet, is now looking...

  • Marketing Manager, CEE

    3 tygodni temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Role PurposeThe Marketing Manager, CEE plays a key role in supporting the Marketing team to deliver effective brand activation initiatives across a complex product portfolio including grocery, retail and e-retail channels within their dedicated regions. In addition, you will manage the distributors relationship and processes to ensure that the Funko brand is...

  • Senior Product Manager Position

    2 dni temu

    Kraków, Lesser Poland Grand Parade Pełny etat

    Join us at Grand Parade as a Product Manager, where you will drive the development of innovative features that enhance customer journeys within our CRM and Marketing divisions. As a key member of our Customer Engagement team, you will be responsible for:• Defining and managing product development from ideation to delivery• Collaborating with...