Strategic Salesforce Product Manager Lead
4 dni temu
Job Summary
We are seeking a highly experienced Digital Product Manager to lead our Salesforce Marketing Cloud Account Engagement and Data Cloud initiatives globally. As a key member of our team, you will play a pivotal role in shaping and executing our strategy to optimize customer engagement, retention, and acquisition.
Main Responsibilities
- Scale Salesforce Marketing Automation Account Engagement and Salesforce Data Cloud across clients, Strategic Business Units, and regions, with a focus on standardization while meeting business objectives.
- Product Roadmap Development
- Define and prioritize the product roadmap, considering customer needs, competitive landscape, and business objectives.
- Collaborate cross-functionally with Marketing, Operations, Sales, Commercial Excellence, and IT teams to ensure alignment and successful execution of initiatives.
- Work closely with stakeholders to gather and prioritize requirements, translating them into actionable product features and enhancements.
- Oversee the end-to-end product development lifecycle, from ideation and design to development, testing, and release.
- Define and monitor key performance metrics to assess product performance, identify areas for improvement, and drive optimization efforts.
- Industry Trends and Innovation
- Stay abreast of industry trends, competitor offerings, and emerging technologies to inform product strategy and decision-making.
- Leverage customer feedback, data analysis, and market research to gain insights into customer needs and preferences, informing product enhancements and innovations.
- Communication and Stakeholder Management
- Effectively communicate product plans, progress, and updates to internal stakeholders, executive leadership, and external partners as needed.
Requirements
- Bachelor's degree in Business, Information Technology, or a related field (or equivalent experience).
- 3+ years of hands-on experience with Marketing Cloud and Data Cloud Technology as a Product Manager, Administrator, or Consultant.
- Salesforce certifications (e.g. Pardot, Marketing Cloud) strongly preferred.
- Proven track record of managing Salesforce projects and delivering measurable business outcomes.
- Desirable Skills
- Strong understanding of sales processes, metrics, and best practices.
- Experience with Agile and/or Scrum methodologies.
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills with the ability to influence and collaborate across teams.
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