Senior Marketing Specialist

23 godzin temu


Kraków, Lesser Poland Antal Sp. z o.o. Pełny etat
Senior Specialist

Antal Sp. z o.o. is seeking a highly skilled Senior Specialist to join our team in the new implementation role. As a key member of our Consumer Engagement team, you will play a crucial role in shaping the strategy for the European market.

Key Responsibilities:
  • Develop and manage effective loyalty programs to drive customer engagement and retention.
  • Analyze customer behavior and habits to create data-driven reports and improve loyalty programs.
  • Collaborate with cross-functional teams to co-create media strategies based on customer behavior analysis.
  • Track the effectiveness of media campaigns and make data-driven decisions to optimize results.
Requirements:
  • Fluency in English, both written and spoken.
  • Previous experience in digital marketing and FMCG/Retail, with a strong understanding of omni-channel marketing.
  • Experience in B2C communication for FMCG/Retail.
  • Ability to understand customer data and user activities.
  • Knowledge of marketing automation capabilities such as SalesForce Email Studio, Adobe Experience Platform, Cheetah Experiences, Google DV360, Monday.com, Bynder & Sprinklr is an advantage.
  • Excellent presentation skills and ability to influence internal and external stakeholders.
Offer:
  • Full-time job and contract of employment.
  • Fully remote work possibility/office based in Cracow.
  • Private medical care.
  • Multisport card.
  • Multikafeteria.
  • Employee Support Program.
  • Discount and access to company's products.
  • Integration events, charity initiatives, and a great workplace.

Learn more about our company culture and values at https://antal.pl/dla-kandydata.



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