Senior SEM Specialist

24 godzin temu


Kraków, Lesser Poland G2A Pełny etat
About G2A.COM

G2A.COM is the world's largest marketplace for digital entertainment, offering a vast selection of digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and more. With over 30 million customers from 180 countries, we provide a safe and secure platform for buyers and sellers alike.

Job Description

We are seeking a highly experienced Senior SEM Specialist to join our dynamic digital marketing team. As a key member of our team, you will be responsible for creating and executing effective search engine marketing campaigns to increase our clients' visibility in search results and drive traffic to their websites.

Key Responsibilities:
  • Plan, create, and manage SEM campaigns on Google Ads, Bing Ads, and other platforms
  • Monitor, analyze, and report campaign results based on KPI metrics
  • Conduct A/B tests for continuous campaign optimization and performance improvement
  • Manage advertising budgets and maximize ad spend efficiency
  • Collaborate with marketing, commercial, creative, analytics, product, and other teams to ensure consistency in actions and implement innovative solutions
  • Participate in strategic planning of SEM activities and adapt strategies to changing market conditions
  • Stay up-to-date with the latest trends and changes in the industry and implement best practices
Requirements:
  • At least 3 years of experience in planning and running Google Ads campaigns
  • Advanced knowledge of advertising campaign management tools such as Google Ads, Bing Ads, Google Analytics 4, Google Tag Manager
  • Excellent analytical skills and ability to interpret data
  • Proficient in Excel
  • Familiarity with A/B testing tools and methodologies
  • Ability to forecast and plan budgets, select appropriate channels, and estimate potential campaign results
  • Understanding of the marketing funnel concept and processes involved in guiding users through its stages
  • Up-to-date knowledge of SEM, E-commerce, and Digital Marketing
  • Ability to challenge the status quo and disrupt it
  • High level of independence and ability to make decisions using persuasive arguments
  • English proficiency at least B2 level, both spoken and written
  • Excellent communication skills and ability to work in a team
  • Engaged, proactive, and eager for continuous development
  • Creative approach to problem-solving
Why Join Us?
  • Choose from hybrid or fully remote work options
  • Participate in many actions related to Performance Marketing and Brand Awareness
  • Development opportunities and real impact on the development of the American and European market
  • Tools necessary for work, such as a laptop or phone
  • Ergonomic home office setup with necessary equipment
  • Care for work-life balance and wellbeing
  • Opportunities to turn ideas into reality and appreciate such initiatives
  • Support for skill and knowledge development via internal and external trainings
  • Work according to DEI values: Diversity, Equity & Inclusion
  • Support for grassroots initiatives and charities
  • Valuable benefits, such as welcome pack, Motivizer vouchers, private healthcare, MultiSport card, and more
  • Discount codes for G2A.COM sales platform


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