Digital Marketing Manager

1 dzień temu


Poznań, Greater Poland Vercom Pełny etat
Job Title: Digital Marketing Manager

Vercom is a leading developer of global cloud communications platforms, empowering companies to build strong relationships with their audiences through various channels. Our solutions automate and scale communication processes, ensuring high deliverability, efficiency, and security.

We are seeking a seasoned Digital Marketing Manager to join our marketing team. The ideal candidate will be responsible for managing our digital marketing efforts, including website management, email marketing, language coordination, and customer journey optimization. This role requires a strategic thinker with a strong background in B2B marketing, preferably in the SaaS industry, who can effectively coordinate campaigns, experiment with new channels, and analyze data to identify growth opportunities.

Main Responsibilities:

  • Website Management & Landing Page Creation: Oversee the maintenance and optimization of our website, ensuring it is user-friendly, up-to-date, and aligned with our marketing goals.
  • Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
  • Language Coordination: Coordinate the translation and localization of marketing materials to support our global audience.
  • Customer Journey Optimization: Analyze and enhance the customer journey to improve user experience and increase conversion rates.
  • Campaigns Coordination & Setup: Plan, coordinate, and execute marketing campaigns across various channels, including Google Ads and LinkedIn.
  • Experimentation: Conduct A/B testing and other experiments to optimize marketing efforts and discover new opportunities.
  • Campaign Analytics & Data Analysis: Monitor and analyze campaign performance, providing actionable insights to drive continuous improvement.
  • Collaboration with Product Marketing: Work closely with the product marketing team to ensure alignment and support for product launches and promotions.
  • Project Management: Manage multiple marketing projects simultaneously, ensuring timely delivery and alignment with business objectives.

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