Digital Marketing Manager

1 tydzień temu

Poznań, Greater Poland Vercom Pełny etat

Job Title: Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to join our marketing team at Vercom. As a key member of our team, you will be responsible for managing our digital marketing efforts, including website management, email marketing, language coordination, and customer journey optimization.

Key Responsibilities:

  • Website Management & Landing Page Creation: Oversee the maintenance and optimization of our website, ensuring it is user-friendly, up-to-date, and aligned with our marketing goals.
  • Email Marketing: Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
  • Language Coordination: Coordinate the translation and localization of marketing materials to support our global audience.
  • Campaigns Coordination & Setup: Plan, coordinate, and execute marketing campaigns across various channels, including Google Ads and LinkedIn.
  • Experimentation: Conduct A/B testing and other experiments to optimize marketing efforts and discover new opportunities.
  • Campaign Analytics & Data Analysis: Monitor and analyze campaign performance, providing actionable insights to drive continuous improvement.

Requirements:

  • At least 3 years of experience in digital marketing, with a focus on SaaS products.
  • Strong knowledge of website management, email marketing, PPC, and campaign analytics.
  • Experience with tools such as Google Analytics, Google Ads, marketing automation platforms, and A/B testing tools.
  • Excellent analytical skills and the ability to derive insights from data.
  • Strong communication and collaboration skills.
  • Exceptional writing and verbal skills in English (C level or native).

What We Offer:

  • A dynamic role in an internationally recognized group with a stable market position listed on the Polish stock market.
  • Options for employment under an employment contract or B2B agreement.
  • Fully remote work setup with all necessary equipment provided.
  • Opportunities for professional development including English and German lessons during working hours, and fully funded training and industry events.
  • A comprehensive benefits package including a multisport card and group medical insurance.

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