
Social Media Insights Specialist
19 godzin temu
Capgemini is a global leader in consulting, technology services, and digital transformation. We help organizations unlock the value of technology and build a more sustainable, inclusive world.
The Job DescriptionThis is an exciting opportunity to join our team as a Social Media Insights Specialist. In this role, you will work closely with our clients to understand their marketing goals and develop data-driven strategies to achieve them.
Your Key Responsibilities- Analyze large datasets to identify trends and patterns
- Develop and maintain social media analytics dashboards
- Work with cross-functional teams to integrate insights into marketing campaigns
- Communicate complex data insights to non-technical stakeholders
- Stay up-to-date with industry trends and best practices in social media analytics
To excel in this role, you will require:
- Advanced Excel skills
- Knowledge of Google Analytics and/or Brand24
- Excellent English language skills (B2-C1 levels)
- Good knowledge of German (B1-B2 levels) for working with data in these languages
- Experience in search and data analysis (preferably structured and unstructured data)
- Ability to construct both quantitative and qualitative analyses
- Familiarity with social media and social listening
- Orientation in project management practices
- Excellent communication and interpersonal skills
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