Digital Content Strategist @
22 godzin temu
We are seeking a highly skilled Content Marketing Specialist to join our team and strengthen our Account-Based Marketing (ABM) and lead generation efforts. This role is ideal for someone with a passion for B2B marketing, a problem-solving mindset, and a desire to position NoA Ignite as a thought leader in MarTech and web ecosystems.
Your Responsibilities- Create digital content to support ABM and lead generation processes (80%) and the sales process (20%).
- Produce and manage diverse content formats (e.g., articles, white papers, social posts, and potentially videos) for multiple channels.
- Work closely with the local commercial team and occasionally collaborate with the global marketing team.
- Coordinate with subject matter experts to extract insights and ensure content aligns with company expertise.
- Conduct thorough research to gather trends, data, and customer pain points to inform high-quality content creation.
- Stay updated on MarTech trends, particularly in the context of web ecosystems and Optimizely CMS.
- Prioritize quality over quantity, focusing on creating content that solves specific client problems and delivers real value.
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