E-commerce Content Strategist

8 godzin temu

Poznań, Greater Poland AppTailors Pełny etat
About Us
At AppTailors, we empower businesses to scale and thrive through innovative mobile solutions. Our flagship project, Taptool, is an AI-powered platform that helps Shopify store owners create customizable mobile apps, driving growth, improving retention, and maximizing sales.

We're seeking a highly skilled E-commerce Content Strategist to take ownership of Taptool's growth strategy. In this role, you'll focus on developing SEO strategies, creating high-quality content, and generating qualified leads to increase Taptool's market presence and revenue.

Responsibilities
- Develop SEO Strategies: Design and implement on-page, off-page, and technical SEO strategies to improve search rankings and drive high-quality traffic to Taptool's website.
- Create and execute a content strategy that includes SEO-optimized blog posts, landing pages, case studies, and whitepapers tailored to e-commerce decision-makers.
- Collaborate with writers, designers, and developers to ensure all content is aligned with SEO goals and customer needs.
- Monitor and report on key performance metrics using tools like Google Analytics, Ahrefs, and Semrush.
- Optimize content funnels, landing pages, and CTAs to drive conversions and capture qualified leads for Taptool.

Requirements
- Experience: 3+ years of experience in SEO and content marketing, ideally in a B2B SaaS or e-commerce environment.
- SEO Expertise: Proven success in improving organic search rankings and driving traffic through on-page, off-page, and technical SEO strategies.
- Strong skills in developing SEO-optimized, value-driven content for blogs, landing pages, and whitepapers that generate leads.
- Proficiency with SEO tools like Google Analytics, Ahrefs, Semrush, and Search Console to track performance and identify opportunities.
- Excellent writing, editing, and storytelling skills, with a focus on delivering clear, concise, and engaging content.

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