Head of Lifecycle Marketing Strategy

6 dni temu


Warszawa, Mazovia, Polska Tbwa ChiatDay Inc Pełny etat

Freenow is a leading mobility platform empowering people to move freely and cities to thrive.

We are seeking an innovative and strategic leader to join our marketing team as the Head of Lifecycle Marketing Strategy. Reporting directly to the Director of Marketing, you will be responsible for defining and executing a comprehensive lifecycle strategy that fuels growth across our ride-hailing services.

Your Key Responsibilities:
  • Develop and execute a long-term lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our growth objectives.
  • Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
  • Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
  • Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives.
  • Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.


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