Digital Marketing Strategist

1 miesiąc temu

Warszawa, Mazovia, Polska eTeacher Group Pełny etat

eTeacher Group, a leading provider of online educational solutions, seeks an experienced Digital Marketing Strategist to lead the development and execution of comprehensive marketing strategies for our brands. This role requires a results-oriented marketing professional with strong expertise in online marketing, including paid media, email marketing, and community management.

Key Responsibilities:

  • Marketing Strategy & Planning: Develop and execute marketing strategies for assigned brands, incorporating market research, customer segmentation, and competitive analysis.
  • Go-To-Market (GTM) Ownership: Manage GTM planning and execution, ensuring a cohesive marketing vision from product positioning to launches and ongoing marketing activities.
  • Campaign Management: Plan, implement, and oversee multi-channel marketing campaigns, including social media, email marketing, webinars, paid media, loyalty programs, influencer marketing, and community-building initiatives.
  • Brand Management: Define and manage brand identity, ensuring consistency in messaging, tone, and positioning across all touchpoints.
  • Community Building & Engagement: Develop and nurture engaged communities through effective content marketing, social media management, and online events.
  • Social Media & Influencer Marketing: Develop and manage social media presence across channels, ensuring alignment with overall marketing strategy. Lead social media channel management and collaborate with influencers to amplify brand awareness.
  • Collaboration & Cross-Functional Alignment: Work closely with product, sales, design, content, and tech teams to ensure alignment and support broader marketing vision.
  • Marketing Optimization: Analyze campaign performance using audience insights and marketing analytics tools to optimize initiatives and drive improvement.

Perks & Benefits:

  • 100% Remote Work: Enjoy flexible work arrangements from the comfort of your home
  • Global Career Opportunities: Collaborate with leading educational brands in a dynamic global environment
  • Collaborative Culture: Foster innovation and growth within a collaborative, dynamic work culture

Requirements:

  • Experience: Minimum 3 years as a Product Marketing Manager, Marketing Manager, or similar role in online marketing
  • Expertise in Online Marketing: Strong background in online marketing strategies, including paid media, email marketing, and community management
  • Analytical Mindset: Proficiency in market analysis, data interpretation, and utilizing insights to guide product positioning and optimize marketing strategies
  • Go-To-Market Experience: Proven experience developing and executing GTM strategies for product launches and ongoing marketing initiatives
  • Campaign Management: Expertise in multi-channel marketing, particularly managing social media campaigns, webinars, loyalty programs, influencer marketing, and community engagement
  • Brand Management: Experience managing and scaling brand identity, ensuring alignment across all touchpoints
  • Cross-Functional Collaboration: Experience working in cross-functional environments, collaborating with product, content, and technical teams
  • Strong Communication Skills: Excellent written and verbal communication skills in English (additional languages a plus)
  • Entrepreneurial Spirit: Proactive, can-do attitude with ability to work autonomously in fast-paced environments

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