Digital Media Strategist

1 dzień temu

Warszawa, Mazovia, Polska Procter & Gamble Pełny etat

About Us: Procter & Gamble is a global leader in the consumer goods industry, with iconic brands like Gillette, Pampers, and Oral-B. Our company's mission is to provide innovative solutions for consumers' everyday needs.

Salary: $80,000 - $110,000 per year, depending on experience.

Job Description: As a Digital Media Strategist, you will be responsible for handling all main biddable media campaigns for Social, Video, YouTube Display, and eCommerce activities. Your primary goal is to ensure end-to-end campaign management, from platform set-up to KPI tracking, including optimization.

Key Responsibilities:

  • Lead digital media execution across various programmatic and social advertising platforms.
  • Analyze large data sets across multiple platforms to deliver actionable insights to media partners and business managers.
  • Ensure quality in Digital campaigns' executions (brand awareness and performance), lead end-to-end process & achieve briefed objectives.
  • Analyze, track, and optimize campaigns on an ongoing basis. Measure the campaigns' performance. Proactively make strategic recommendations to meet campaign goals and improve performance.
  • Bring innovative ideas about campaign strategies and stay ahead of the competition by analyzing, keeping pace, and regularly detailing digital industry trends.
  • Constantly look for efficiencies and ensure harmonies between digital vehicles.
  • Work together with a multifunctional team of Marketing Technologists, Digital Strategists, Planning Managers, and marketing teams.

Required Skills and Qualifications:

  • Experience with digital campaigns' set up, optimization & reporting, in any of the following Meta, TikTok, YouTube, Google Search, Programmatic Display (DV360/TradeDesk/AdForm).
  • Knowledge of software, equipment, and tools such as: Microsoft Office Package, Digital Platforms such as DSPs and DMPs management, digital media planning platforms management (such as Google Ads, Meta Business Manager or TikTok Ads), serving and tracking technologies (such as Flash Talking or Moat) and market digital platforms (such as GfK).
  • Previous experience working with Consumer-Packaged Goods' companies (not a must).
  • Ability to analyze data, identify data-driven insights, and translate them into actionable recommendations.
  • Accountability, independence, organization, curiosity, dedication, and analytical skills.
  • Fluent English communication skills. German skills are a plus.
  • Possession of a minimum BA degree.
  • Experience with Adserving & Audit Tools' management (Flash talking, MOAT, Nielsen DAR) will be an asset.

Benefits:

  • Competitive salary range of $80,000 - $110,000 per year.
  • Annual bonus, robust retirement plan, P&G stock purchase plan, lunch card, life and disability insurance, childcare support, recognition awards, including the prestigious CEO award.
  • Sabbatical leave, comprehensive health insurance, access to employee assistance programs offering psychological, legal, and tax advice.
  • Medical care through LuxMed, sports card, gym and fitness support in the office, vaccines, regular health check-ups.
  • Flexible work schedule, option to work from home or abroad, paid time off for charity work, parental leave, educational support.
  • Flex Fund benefit – empowering you to craft a personalized benefits package tailored to your unique needs, priorities, and life stages.

About the Role: As a Digital Media Strategist, you will play a vital role in shaping our company's digital media strategy. You will be responsible for leading digital media execution, analyzing data, and making strategic recommendations to meet campaign goals and improve performance. If you have a passion for digital media and a strong background in data analysis, we encourage you to apply for this exciting opportunity.

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