Digital Audience Strategist

4 tygodni temu

Warszawa, Mazovia, Polska GroupM Pełny etat
About GroupM

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. We understand that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry.

Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.

About the Role

We are seeking a highly motivated and organized Digital Audience Strategist to join our Coca-Cola team at EssenceMediacom. This role sits within the OpenX Europe Operating Unit (OU) team, responsible for focusing on the creation of audience profiles from dynamic and static data to support audience architectures that can be deployed to activation teams.

Main Responsibilities
  • Analyse audience and performance data to better understand audience segments and drinking occasions, providing audience optimization recommendations.
  • Utilize DMP, Site Analytics, DCO, DSP, and MTA technologies to drive audience-based planning, buying, targeting, measurement, and optimization.
  • Develop strategic audience segmentation to drive omnichannel personalization and create an audience matrix where creative and messaging is aligned to the different audience tribes identified.
Requirements
  • Proficiency in using planning tools such as TGI (local syndicated survey) and GWI, as well as other digital tools such as Google AdWords & Trends, Community Management tools, and others.
  • Develop deep expertise in the data ecosystem including 3rd party data providers, publisher and supply direct relationships, and WPP companies.
  • Influencing various stakeholders to deliver projects on time and to high standards.
What We Offer
  • £55,000 - £65,000 per annum.
  • Company pension scheme.
  • Private medical insurance.
  • 25 days holiday (increases with length of service).
  • Lifelong learning opportunities.

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