Business Insights Strategist
4 dni temu
We are looking for a talented Consumer Insights Manager who can drive consumer-centric Marketing strategy and plan development across multiple countries.
Your primary responsibility will be to generate, aggregate, and support the delivery of comprehensive, forward-looking consumer insights. These insights will enable effective strategic, operational, and tactical business decisions within our global multi-category business.
Main Responsibilities- Lead category and brand evaluation to identify business opportunities and risks.
- Generate, condense, and support the delivery of comprehensive, forward-looking consumer insights.
- BUILD A STRONG NETWORK WITH BAT MULTI-COUNTRY MARKET TEAMS TO ENSURE ALIGNMENT AND FACILITATE INFORMATION EXCHANGE.
- Maintain relationships with strategic agency partners to ensure overall agency delivery aligns with business needs and BAT standards.
- Act as a consultant to our multi-country Marketing community on all business insights-related matters.
- Collaborate with the Insights team to prioritize initiatives, define watch-outs, and develop strategies to address them.
- Lead, mentor, and develop Category Consumer Insights Executive team members to drive collaboration and innovation.
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