Digital Marketing Manager

1 dzień temu

Chmielna Warszawa, Polska CIC Pełny etat
About CIC

CIC is a global network of innovation campuses where startups, scale-ups, corporations, and public entities connect, work, and grow. Our mission is to foster innovation and entrepreneurship, and we're looking for a skilled Digital Marketing Manager to join our team.

Job Summary

We're seeking a highly experienced Digital Marketing Manager to lead and optimize our digital channels, driving revenue and business growth. As the product owner for our website and CRM software, you'll oversee maintenance, enhancements, and lead capture efforts while collaborating with local and regional marketing teams to shape in-market digital strategies.

Key Responsibilities
  • Develop and maintain a comprehensive website strategy aligned with marketing and business goals.
  • Enhance user experience by optimizing navigation, content, design, and functionality.
  • Monitor website performance, conduct A/B tests, and provide quality assurance.
  • Oversee the creation, publication, and maintenance of content to drive SEO.
  • Collaborate with regional teams to ensure content accuracy and implement content updates.
  • Ensure website compliance with data privacy and accessibility standards.
  • Coordinate and oversee external resources, such as front-end and back-end developers, as well as advertising partners, to ensure successful project completion.
  • Guide strategy and implementation for digital nurture campaigns that drive sales pipeline.
  • Identify opportunities to automate, coordinate, and streamline email campaigns.
  • Manage projects from conception to completion and communicate with stakeholders.
  • Regularly report out on performance to show effectiveness and value of website, content & email efforts.
Requirements
  • Bachelor's degree in marketing, digital marketing, business, or a similar field, or equivalent experience.
  • Minimum of 7 years in digital marketing or website management.
  • Proficient in HubSpot or similar CRM software for managing and reporting on email marketing efforts.
  • Skilled in Google Analytics for measuring and reporting on website performance.
  • Strong background in email marketing for B2B products.
  • Fluency in English and strong Polish proficiency.
  • Ability to legally work in Poland. CIC is unable to sponsor visas for this role at this time.
What We Offer
  • Full-time employment contract.
  • Private medical care (family or individual plan).
  • City transportation card (ZTM).
  • Access to my-benefit platform.
  • PPK (optional).
  • Allocated budget for training (customized to specific requirements of the role and organization's objectives).

Please submit your application in English. Thank you

CIC welcomes all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status or disability. We are proud to be an equal opportunity employer.

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