Consumer Insights Manager
1 dzień temu
British American Tobacco is seeking a highly skilled Consumer Insights Manager to join our team in Warsaw. As a key member of our marketing function, you will be responsible for generating, aggregating, and supporting the delivery of innovative consumer insights to inform our marketing strategy and plan development.
Key Responsibilities:- Conduct in-depth analysis of consumer behavior and preferences to identify opportunities and challenges.
- Develop and maintain strong relationships with cross-functional teams to ensure alignment and effective information exchange.
- Collaborate with agency partners to ensure delivery meets business needs and standards.
- Provide expert insights and recommendations to inform business decisions.
- Lead and mentor a team of Category Consumer Insights Executives.
- Proven experience in marketing functions within a multinational company environment.
- Strong understanding of consumer and market research tools.
- Ability to translate research results into actionable insights.
- Effective communication and presentation skills.
- Ability to influence senior decision-makers.
- Market-leading annual performance bonus.
- Diverse health plans and initiatives for work-life balance.
- Flexible holiday plan with additional incentives.
- Opportunities for career advancement and professional growth.
At British American Tobacco, we value diversity and inclusion. We are committed to creating an environment where everyone can thrive and reach their full potential. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply.
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