Senior SEM Specialist

17 godzin temu


Rzeszów, Subcarpathian, Polska G2A Pełny etat
About the Role

We are seeking a highly skilled Senior SEM Specialist to join our dynamic digital marketing team. As a key member of our team, you will be responsible for creating and executing effective search engine marketing campaigns to drive business growth and increase client visibility.

Key Responsibilities
  • Plan, create, and manage SEM campaigns across multiple platforms, including Google Ads and Bing Ads.
  • Monitor, analyze, and report campaign results, identifying areas for improvement and optimizing campaigns for maximum ROI.
  • Conduct A/B testing to continuously optimize and improve campaign performance.
  • Manage advertising budgets and ensure efficient ad spend.
  • Collaborate with cross-functional teams to ensure consistency and implement innovative solutions.
  • Stay up-to-date with the latest industry trends and best practices, adapting strategies to changing market conditions.
Requirements
  • At least 3 years of experience in planning and running Google Ads campaigns.
  • Advanced knowledge of advertising campaign management tools, including Google Ads, Bing Ads, and Google Analytics 4.
  • Excellent analytical skills and ability to interpret data.
  • Proficiency in Excel and A/B testing tools and methodologies.
  • Ability to forecast and plan budgets, select appropriate channels, and estimate potential campaign results.
  • Understanding of the marketing funnel concept and strategies for guiding users through its stages.
  • Up-to-date knowledge of SEM, E-commerce, and Digital Marketing.
  • Ability to challenge the status quo and disrupt it.
  • High level of independence and ability to make decisions using persuasive arguments.
  • English proficiency at least B2 level, both spoken and written.
  • Excellent communication skills and ability to work in a team.
  • Engaged, proactive, and eager for continuous development.
  • Creative approach to problem-solving, with a focus on eliminating ineffective actions and maximizing business results.
What We Offer
  • Hybrid or fully remote work options.
  • Participation in Performance Marketing and Brand Awareness initiatives.
  • Development opportunities and real impact on the American and European market.
  • Tools necessary for work, including a laptop or phone.
  • Ergonomic home office setup, including furniture and electronic devices.
  • Support for work-life balance and wellbeing.
  • Opportunities to turn ideas into reality and appreciate such initiatives.
  • Internal and external training opportunities.
  • Support for skill and knowledge development.
  • DEI values: Diversity, Equity & Inclusion.
  • Support for grassroots initiatives and charities.
  • Valuable benefits, including a welcome pack, Motivizer vouchers, private healthcare, MultiSport card, and more.
  • Discount codes for G2A.COM sales platform.


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