Digital Marketing Manager

2 tygodni temu

Poznań, Greater Poland Vercom Pełny etat

Job Title: Digital Marketing Manager



Vercom, a leading cloud communications platform developer, is seeking a seasoned Digital Marketing Manager to join our MessageFlow team. This role demands a strategic thinker with a strong background in B2B marketing, preferably in the SaaS industry, who can effectively coordinate campaigns, experiment with new channels, and analyze data to identify growth opportunities.



Key Responsibilities:


  • Lead and mentor a team of digital marketing specialists, ensuring effective collaboration and alignment with company objectives.
  • Develop, implement, and oversee the marketing strategy for your team, ensuring it aligns with business goals and drives measurable results.
  • Continuously monitor, analyze, optimize, and report on campaigns and channels performance, making data-driven adjustments to improve ROI and overall marketing effectiveness.
  • Proven experience in organizing and managing events from concept to execution, including planning, promotion, logistics, and post-event analysis.
  • Oversee the maintenance and optimization of our website, ensuring it is user-friendly, up-to-date, and aligned with our marketing goals.
  • Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
  • Coordinate the translation and localization of marketing materials to support our expansion to other markets.
  • Analyze and enhance the customer journey to improve user experience and increase conversion rates.
  • Plan, coordinate, and execute marketing campaigns across various channels, including Google Ads and LinkedIn.
  • Conduct A/B testing and other experiments to optimize marketing efforts and discover new opportunities.
  • Manage multiple marketing projects simultaneously, ensuring timely delivery and alignment with business objectives.


We're looking for someone with:




  • At least 5 years of experience in digital marketing, with a focus on SaaS products.
  • At least 2 years of experience in managing teams.
  • Strong knowledge of website management, email marketing, PPC, and campaign analytics.
  • Experience with tools such as Google Analytics, Google Ads, marketing automation platforms, and A/B testing tools.
  • Excellent analytical skills and the ability to derive insights from data.
  • Strong communication and collaboration skills.
  • Exceptional writing and verbal skills in English.


About the Offer:




  • A dynamic role in an internationally recognized group with a stable market position.
  • Options for employment under an employment contract or B2B agreement.
  • Fully remote work setup with all necessary equipment provided.
  • Opportunities for professional development, including English and German lessons during working hours.
  • A comprehensive benefits package, including a multisport card and group medical insurance.


About Vercom:



Vercom is a leading developer of global cloud communications platforms, empowering companies to build strong relationships with their audiences through various channels, including email, SMS, RCS, MMS, web push, mobile push, and instant messages (OTT). Our solutions automate and scale communication processes while ensuring high deliverability, efficiency, and security.



Join our team:



As a Digital Marketing Manager at Vercom, you will be responsible for managing a small team of experts and our digital marketing efforts, including website management, email marketing, language coordination, and customer journey optimization. If you are a strategic thinker with a strong background in B2B marketing, preferably in the SaaS industry, who can effectively coordinate campaigns, experiment with new channels, and analyze data to identify growth opportunities, we encourage you to apply for this role.

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