Marketing Manager for Pet Specialty Range

4 dni temu


Warszawa, Mazovia, Polska Mars, Incorporated and its Affiliates Pełny etat

Join our team at Mars, Incorporated and its Affiliates as a key player in shaping the future of our company. As a CNE PSR Portfolio Activation Manager, you will play a crucial role in developing and deploying marketing strategies that drive growth and activation across our pet specialty range.

Key Responsibilities:
  1. Define Quantitative and Qualitative Objectives: Collaborate with the sales team to establish strategic requirements and set growth objectives per range.
  2. Develop Marketing Plans: Create activity calendars for markets, incorporating strategy, guidelines, and customer needs.
  3. Lead Product Launches: Develop launch plans, brief stakeholders, and manage logistics, design, communication, merchandising, promotions, and external agencies.
  4. Allocate Resources: Ensure appropriate allocation of A&P according to strategy and management.
  5. Evaluate Promotions: Assess promotional processes across CNE, from planning to implementation and analysis of effectiveness.
  6. Coordinate Availability: Work with logistics to ensure promo product availability.
  7. Promotion Policy: Co-create standards through cross-pillar Promo Governance project participation.
  8. Portfolio Management: Play a central role in Portfolio Management Review (PMR), aligning Pillars and ensuring brand consistency on marketing levers.
  9. Post-Analyze Efficiencies: Calculate ROI campaign efficiency post-implementation.


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