Marketing Manager for Pet Specialty Range
4 dni temu
Join our team at Mars, Incorporated and its Affiliates as a key player in shaping the future of our company. As a CNE PSR Portfolio Activation Manager, you will play a crucial role in developing and deploying marketing strategies that drive growth and activation across our pet specialty range.
Key Responsibilities:- Define Quantitative and Qualitative Objectives: Collaborate with the sales team to establish strategic requirements and set growth objectives per range.
- Develop Marketing Plans: Create activity calendars for markets, incorporating strategy, guidelines, and customer needs.
- Lead Product Launches: Develop launch plans, brief stakeholders, and manage logistics, design, communication, merchandising, promotions, and external agencies.
- Allocate Resources: Ensure appropriate allocation of A&P according to strategy and management.
- Evaluate Promotions: Assess promotional processes across CNE, from planning to implementation and analysis of effectiveness.
- Coordinate Availability: Work with logistics to ensure promo product availability.
- Promotion Policy: Co-create standards through cross-pillar Promo Governance project participation.
- Portfolio Management: Play a central role in Portfolio Management Review (PMR), aligning Pillars and ensuring brand consistency on marketing levers.
- Post-Analyze Efficiencies: Calculate ROI campaign efficiency post-implementation.
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Warszawa, Mazovia, Polska Mars, Incorporated and its Affiliates Pełny etatThe role of CNE PSR Portfolio Activation Manager is an exciting opportunity for an experienced professional to join Mars, Incorporated and its Affiliates. As part of our Brand Pet Owner department, you will be responsible for driving growth and activation across our pet specialty range, working closely with the sales team to develop and deploy marketing...
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Warszawa, Mazovia, Polska Mars, Incorporated and its Affiliates Pełny etatMars, Incorporated and its Affiliates is seeking an accomplished professional to fill the role of CNE PSR Portfolio Activation Manager. As part of our Brand Pet Owner department, you will be responsible for driving growth and activation across our pet specialty range, working closely with the sales team to develop and deploy marketing strategies.Main...
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