Senior Brand Manager

6 dni temu


Warszawa, Mazovia, Polska Kenvue Pełny etat

Kenvue is a leading multinational healthcare company that values the extraordinary power of everyday care. We're built on over a century of heritage and rooted in science, with a global team of 22,000 diverse and brilliant people passionate about insights, innovation, and delivering the best products to our customers.

As a Senior Brand & Shopper Activation Manager, you'll lead Nicorette - one of our top brands in Poland. You'll report to the Brand & Shopper Activation Lead and be responsible for developing brand marketing strategies, implementing long-term plans, driving consumer activation agendas, and collaborating with agencies.

Key Responsibilities:

  1. Develop brand marketing strategies for annual business planning, covering NPIs launch, budget planning, media & PR communication, consumer activations, omnichannel approach.
  2. Implement long-term plans and NPIs pipeline for the brand, with close cooperation with the Regional Brand Team.
  3. Drive consumer, shopper & customer activation agenda (offline & online) for the respective brand.
  4. Develop communication assets, digital support, implementation of promotions and marketing campaigns for e-commerce.
  5. Conduct trade marketing projects, including preparation of POS materials and their implementation at points of sale.
  6. Develop and execute price & promo strategy for the respective brand.
  7. Post-evaluate activities, research studies, advertising campaigns & customer's promotions.
  8. Collaborate with agencies, including media houses, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies.
  9. EFFECTIVE COMMUNICATION OF PLANNED ACTIVITIES & SALES SUPPORT TOOLS FOR INTERNAL & EXTERNAL STAKEHOLDERS
  10. Budget planning & management and setting priorities based on evaluations.
  11. CLOSE COOPERATION WITH THE DEPARTMENTS: PROFESSIONAL MARKETING TEAM, SALES, BUSINESS INTELLIGENCE, FINANCE, DEMAND PLANNING, CO-PACKING IN ORDER TO DEVELOP AND IMPLEMENT BRAND ACTIVATION PROJECTS

  • Senior Brand Manager

    20 godzin temu


    Warszawa, Mazovia, Polska Asahi International Pełny etat

    Overview:Asahi Europe & International is a leading beverage company that is committed to creating a diverse and inclusive workplace culture. We are seeking a talented Senior Brand Manager to help drive our business forward.The successful candidate will be responsible for developing and executing brand strategies, managing marketing projects, and...


  • Warszawa, Mazovia, Polska TN Poland Pełny etat

    **About Our Team:**We are a dynamic and innovative team based in Florida, dedicated to providing exceptional services to American companies. Our team is passionate about driving growth and creating memorable experiences for our users.**Job Description:**We are seeking a seasoned Senior Brand Manager to join our team. As a key member of our marketing...

  • Brand Manager

    3 tygodni temu


    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Senior Brand Manager Job DescriptionSanofi Consumer Healthcare is undergoing a transformation across strategic, organizational, and investment aspects, impacting all current and future marketing and business activities. To support this transformation, we seek a Senior Brand Manager to join our Central Eastern Europe (CEE) team. This individual will be...


  • Warszawa, Mazovia, Polska TN Poland Pełny etat

    **Job Title:** Senior Brand Marketing Manager (Poland), Prime Video, WarsawLocation:Warsaw, PolandJob Category:OtherEU Work Permit Required:YesDescription:We are seeking a highly skilled and experienced Senior Brand Marketing Manager to support the launch of our Polish Originals content. This role will be based in Warsaw with occasional travel to London.The...


  • Warszawa, Mazovia, Polska Unilever Pełny etat

    Senior Brand Manager Personal careSenior Brand Manager Personal careUnilever is currently looking for Senior Brand Manager Personal care.Role reports to Marketing & Media Lead Personal Care Poland (Dove, Rexona, Axe, Dove Men+care).JOB PURPOSEUnilever is the place where you can bring your purpose to life with the work that you do – creating a better...


  • Warszawa, Mazovia, Polska OPPO Pełny etat

    About the JobThis is an exciting opportunity to join our dynamic team as a Junior Product Manager at OPPO. We are looking for a talented individual who can develop and execute strategies that drive business growth and profitability.The successful candidate will be responsible for developing and implementing Go-To-Market strategies for assigned brands and...

  • Brand Manager

    3 tygodni temu


    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Sanofi Consumer Healthcare is embarking on a transformative journey, impacting all our current and future marketing and business activities.Our Central Eastern Europe (CEE) team seeks a Brand Manager to lead and identify the most profitable brand growth opportunities.Main Responsibilities:Provide strategic leadership for the brand, allocating resources...

  • Senior Brand Expert

    5 dni temu


    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Senior Brand Analyst PositionOur company is looking for a Senior Brand Analyst to be part of our Brand Merchandising Department in Warsaw, Poland.The successful candidate will have a strong understanding of brand performance and data analysis, with excellent communication skills.Responsibilities:Reporting: Provide regular reports to senior management and...


  • Warszawa, Mazovia, Polska ENGINEERINGUK Pełny etat

    Career OpportunityWe are seeking a talented Senior Brand Manager Personal Care to join our team. As part of our organization, you will have the opportunity to develop your skills, contribute to the success of our personal care business, and enjoy a range of benefits.ResponsibilitiesCo-create and execute marketing strategy for personal care businessDevelop...

  • Senior Marketing

    6 dni temu


    Warszawa, Mazovia, Polska Kenvue Pełny etat

    We are seeking a highly skilled Senior Brand & Shopper Activation Manager to join our team! As a key member of our Brand & Shopper Activation team, you'll be responsible for leading Nicorette - one of our top brands in Poland.You'll work closely with our Brand & Shopper Activation Lead and other teams to develop brand marketing strategies, implement...


  • Warszawa, Mazovia, Polska TN Poland Pełny etat

    Senior Brand Analyst Job DescriptionWe are seeking an experienced Senior Brand Analyst to join our team in Warsaw, Poland.The ideal candidate will have a strong background in data analysis, with excellent problem-solving skills and attention to detail.Key Responsibilities:Data Analysis: Analyze large datasets to identify trends and patterns, and provide...

  • Senior Brand Analyst

    3 tygodni temu


    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Senior Brand Analyst (f/m/d) RoleWe are seeking a highly skilled Senior Brand Analyst to join our Brand Merchandising Department in Warsaw, Poland.Key Responsibilities:Reporting and Analysis: Ensure timely and consistent management reporting to senior management and department heads.Brand Performance: Prepare comprehensive brand analysis reports and economic...


  • Warszawa, Mazovia, Polska TN Poland Pełny etat

    Job DescriptionWe bring health through food to as many people as possible, and we need your help to achieve this mission!The Junior Brand Manager will play a key role in our brand management team, working closely with our Senior Brand Managers to develop and implement strategies that drive business growth.This includes preparing and executing our yearly...

  • Senior Brand Manager

    3 tygodni temu


    Warszawa, Mazovia, Polska AIBY LLC sp z o o Pełny etat

    What you will do:- Craft and execute a comprehensive brand strategy to build and enhance AIBY's global brand presence- Create and implement a brand book to ensure a consistent tone of voice and messaging across all communication channels- Own and drive the process of the corporate website development, ensuring alignment with the brand's identity- Set the...


  • Warszawa, Mazovia, Polska Allergan Pełny etat

    **Company Overview:**At AbbVie, our mission is to deliver innovative medicines and solutions that address significant health issues. We operate in key therapeutic areas – immunology, oncology, neuroscience, and eye care – and strive to have a remarkable impact on people's lives.We are seeking an experienced Senior Brand Manager to lead the product...

  • Brand Manager

    5 dni temu


    Warszawa, Mazovia, Polska Merck Gruppe - MSD Sharp & Dohme Pełny etat

    Job OverviewMerck Gruppe - MSD Sharp & Dohme is seeking a highly motivated and passionate Brand & Customer Manager to join its dynamic Vaccines Team in the Human Health division. As the VACC BCM, you will be responsible for supporting the development of strategies to support new Vx assets launches, educate HCPs about the importance and benefits of adult...


  • Warszawa, Mazovia, Polska GWD Concept Sp. z o. o. Pełny etat

    This pivotal role will be responsible for amplifying our brand's identity, voice, and presence in the pop culture space.Job DescriptionWe are seeking a highly skilled Brand Marketing Manager to develop and execute short and long-term brand strategies aligned with company goals.The ideal candidate will work closely with the Brand & Communications Director to...


  • Warszawa, Mazovia, Polska GWD Concept Sp. z o. o. Pełny etat

    We are seeking a Senior Brand Coordinator to join our team.About the RoleThis role involves coordinating and executing brand strategies, creating initiatives that resonate with our audience, and overseeing brand campaigns.The ideal candidate will have a proven track record of success in campaign management and/or brand marketing.Key responsibilities include...


  • Warszawa, Mazovia, Polska Mondelez International Pełny etat

    We are seeking a highly skilled and experienced Senior Marketing Manager to join our Marketing team. In this role, you will take ownership of one of the largest and most beloved brands in the Mondelez portfolio, Milka Biscuits, driving its growth and maintaining its status as a market leader in Poland's sweet biscuit category.Key Responsibilities:Develop and...


  • Warszawa, Mazovia, Polska 3900 Bacardi-Martini Polska Sp. z.o.o. Pełny etat

    Job OverviewWe are seeking a Strategic Brand Manager to join our team at 3900 Bacardi-Martini Polska Sp. z.o.o.About the RoleThe successful candidate will be responsible for delivering brand performance targets in assigned markets, driving value creation for the company and establishing a healthy business by expanding the portfolio from being dependent on...