Marketing Strategist for Influencer Partnerships

3 tygodni temu


Warszawa, Mazovia, Polska Red Bull Pełny etat
Role Overview

We are seeking a Marketing Strategist to lead our influencer marketing efforts in Poland. As a key member of our team, you will be responsible for building relationships with top influencers and creating innovative projects dedicated to creators.

About the Role

In this role, you will:

  • Collaborate with online personalities to build brand awareness and generate word-of-mouth promotion;
  • Create and shape Creators' experiences through production of Creator dedicated events and projects;
  • Closely collaborate with social media teams to produce emotion-provoking content;
  • Uplevel broader influencer marketing knowledge in the organization;
  • Give inputs for creator-dedicated initiatives;
  • Translate online performance data into actionable plans.
Responsibilities

Your main tasks will include:

  1. Expanding and maintaining industry and talent relations;
  2. Identifying relevant talents with a perfect brand fit;
  3. Maintaining and developing relations with Creators and industry-managers, agencies;
  4. Improving efficiency of Creator program by analyzing data and insights on a regular basis;
  5. Creator projects management;
  6. Developing and implementing comprehensive Creator-oriented marketing projects in accordance with the national Marketing plan;
  7. Managing several projects simultaneously and coordinating collaborations with influencers in diverse project groups;
  8. Managing project budgets and ROI, ensuring cost-effectiveness;
  9. Administrative work, including contracts, reports, presentations, and briefs for external agencies;
  10. Collaborating with internal teams and external partners to create compelling content and experiences from the ideation phase to execution;
  11. Coordinating creators' content productions, working closely with social media teams to ensure maximalization of their performance;
  12. Strategic input;
  13. Staying updated on the latest digital trends, emerging talents, consumer insights, and market trends to drive strategic decisions;
  14. Having a significant influence on shaping the strategy and plans for Red Bull's creator marketing in Poland;
  15. Caring about Red Bull's organizational culture and company values.
Requirements

To succeed in this role, you will need:

  • A minimum of 2 years of work experience in Marketing, preferably in the field of influencer marketing;
  • A perfect understanding of youth culture and their social media habits and interests;
  • Expertise in identifying trending online personalities and understanding social media culture - where consumers live digitally, how they consume content, and how to engage them;
  • Strong affinity and joy to work with influencers;
  • Ability to work in a cross-functional environment; strong communications skills, open mind, problem solver;
  • Comprehensive knowledge about influencers landscape across Instagram, TikTok, YouTube, and Twitch;
  • Proficient in usage of digital media and Microsoft Office;
  • Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives;
  • English - B2.
Salary Information

The estimated salary for this position is approximately PLN 80,000-120,000 per annum, depending on qualifications and experience.



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