Regional Marketing Manager

2 tygodni temu

Warszawa, Mazovia, Polska Webfleet Solutions Pełny etat

As the Regional Marketing Manager – Poland & East Europe, you will be responsible for driving lead generation and brand awareness within the East European market. To achieve this, you will work closely with a content marketer to produce marketing initiatives tailored to local market trends and regulations. Your goal will be to reach specific targets for lead generation, lead nurturing, opportunities generation, sold units, awareness, and PR.

Main Responsibilities:

  • Generate leads and opportunities for Sales from different sources (digital marketing, events, regional activities, partners, referrals, etc.).
  • Contribute significantly to the final Sales results through marketing activities.
  • Ensure a high win rate from lead/opportunities status to signed contract by the Sales department.
  • Collaborate with various internal stakeholders.
  • Build strong relationships with partners, including Bridgestone marketing and other types of partners.
  • Develop and implement a comprehensive marketing plan and strategy.
  • Manage the marketing budget (building and performance).

Requirements:

  • 5+ years' experience in B2B marketing (must have) and experience in Telematics/SAAS/Automotive/EV/IT/Technology industry is an advantage.
  • Good overview of marketing activities (lead generation, inbound, outbound, advertising, brand awareness, digital) and sales processes and life cycles.
  • Experience in cooperation with external agencies (PR, media, events) and coordination of complex projects involving different stakeholders.
  • Autonomy, self-discipline, multitasking, and ability to prioritize activities based on strategic goals.
  • Result-oriented and driven by KPIs and efficiency.
  • Fluent in English and Polish.

What We Offer:

  • Chance to work in a fast-moving, innovative, and international team, dealing with different countries and cultures.
  • Company culture that likes to work hard and play hard. We like to have fun.
  • Decisive actions. We don't like to wait.

Additional Benefits:

  • Working from home up to 3 days a week.
  • € gross to set up your home office.
  • Monthly home office allowance.
  • Chance to work abroad for working days per year.
  • Birthday off and volunteering time off.
  • Unlimited Access to LinkedIn Learning.
  • Access to Gofluent platform to learn new languages.
  • Employee Assistance Program.
  • Lunch vouchers.
  • Access to My Benefit platform (discount on sport clubs, cinemas, restaurants...).
  • Fully paid health and life insurance.
  • % employer funded pension scheme.
  • Discount on Bridgestone tyres.

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