Customer Engagement Specialist
4 dni temu
We empower patients by giving them access to leave and read reviews about their visit. We provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients.
Job Description:
We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives.
Key Responsibilities:
* Upsell and Cross-Sell Initiatives:
• Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
• Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
• Standardize processes across diverse markets, with a focus on building scalable solutions.
* Segmented and Targeted Communication:
• Prepare and execute segmented communication plans to effectively reach diverse customer groups.
• Utilize data-driven insights to tailor messaging and offers to specific customer segments.
• Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
* Lead Generation and Inbound Marketing:
• Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
• Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.
• Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field.
* 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
* Excellent written and verbal communication skills.
* Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).
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