Business Lead in Customer Data Project

7 godzin temu

Warszawa, Mazovia, Polska 850 Tvn S.a. Pełny etat

About the Role

We are seeking a highly experienced and skilled Business Lead to develop and execute a strategic vision for leveraging Customer Data to enhance user engagement, advertising monetization, and user valuation.

Key Responsibilities

  • Develop a strategic vision for leveraging Customer Data to enhance user engagement, advertising monetization, and user valuation.
  • Align Customer Data Project goals with overall business objectives.
  • Translate business needs into actionable data strategies, goals, and tasks.
  • Deeply understand the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media environment.
  • Bridge the needs of Ad Sales, Editorial Offices, Marketing, Analytics, and other teams concerning Customer Data.
  • Facilitate collaboration and ensure data initiatives align with their goals and Customer Data Project Goals.
  • Create and execute Data Governance policies and procedures and guidelines related to Customer Data.
  • Integrate Data Governance solutions into business processes.
  • Active support for Metadata Management, Business Data Architecture, and Data Quality, aligned with the usage of Data Catalog for Customer Data.
  • Ensure compliance with data privacy regulations.
  • Coordinate and manage activities related to the Customer Data Project.
  • Collaborate with cross-functional teams to define data requirements and explore innovative ways to monetize Customer Data.
  • Collaborate with the Adsales and Traffic teams to develop combined Adsales data products utilizing Customer Data.
  • Collaborate with Analytics teams to assess user valuation based on engagement, demographics, and behaviors.
  • Leverage machine learning / AI (Artificial Intelligence) models to predict user preferences and interests.

Requirements

  • Bachelor's or master's degree in technical or business area (cross-domain acumen required).
  • Data Literacy: Proficiency in understanding and interpreting data.
  • Technology: Good grasp and familiarity with Big Data and AI solutions.
  • Data: Strong understanding and knowledge of data governance and data management practices.
  • Legal / Privacy: Comprehending the regulation that applies to digital environments.
  • Business Acumen: Ability to connect data insights to business outcomes.
  • Communication: Strong verbal and written communication skills.
  • Project Management: Experience in managing complex projects.
  • Analytical Thinking: Ability to analyze data and derive actionable insights.
  • Minimum 7 years of relevant experience in project management (e.g., project lead, project manager).
  • Proficiency in digital media and/or television environment required.
  • Minimum 5 years of relevant experience in data-driven roles (e.g., business analysis, data strategy, marketing analytics).
  • Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) or similar tools.
  • Previous exposure to advertising technology (ad servers, programmatic platforms) is advantageous.
  • Having previous experience in Data Governance projects will be considered an advantage.

Leadership and Collaboration

  • Proven ability to lead cross-functional teams.
  • Collaborate effectively with stakeholders, including executives, marketers, and technical experts.

We Offer

  • B2B contract.
  • Hybrid work model, flexible working hours.
  • Possibility of purchasing private medical care and life insurance.
  • Free access to player.pl and HBO Max.
  • Internal initiatives in the media area, periodic movie shows in the office cinema room.
  • CSR activities: volunteering, eco & social initiatives.

How We Get Things Done...

This last bit is probably the most important. Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits...

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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