Digital Growth Strategist

2 dni temu

Wrocław, Województwo dolnośląskie, Polska Vonage Pełny etat

Vonage, a leading global cloud communications company, is accelerating digital transformation through its Unified Communications and Contact Center Applications. Our marketing mission is to create engaging content that entices, educates, and sells to customers worldwide.

We are seeking an innovative and self-motivated Demand Generation Specialist to drive our organic social media strategy and execution. This role is crucial in building our brand presence, engaging our global audience, and supporting our communications and event initiatives across multiple platforms.

As a Demand Generation Specialist, you will play a key role in supporting our bottom of funnel and ABM campaigns. You will work closely with our digital media managers across paid social, display, and affiliate/CSE marketing.

This role will be instrumental in process building for the DG team, reporting structure, budget support, and procurement.

We require a deep understanding of digital media best practices, channels, and project management skills.

  • Organic Social Media Strategy:
  • Develop and execute a comprehensive organic social media strategy that aligns with Vonage's brand and business goals.
  • Responsible for updating and tracking Social Media calendars, publishing posts, and reporting.
  • Partner with Communications, Events, Brand, and Content teams to source, create, and curate engaging content for all social media platforms.
  • Manage day-to-day organic social media posting, scheduling, and monitoring across all platforms.
  • Ensure proper QA of all tracking tags across Social & Display.
  • Track, analyze, and report on organic social performance metrics, using insights to refine strategies and demonstrate the impact of social initiatives.

Demand Generation:

  • Support the execution and optimization of affiliate / Comparison shopping engines (CSEs).
  • Evaluate CSEs based on factors such as traffic volume, audience relevance, and cost-effectiveness.
  • Support CSE expansion and growth globally ensuring cost/pipeline efficiencies.
  • Optimize landing pages on CSEs to improve click-through rates and conversion rates.
  • Test different messaging, images, and offers to identify top-performing variations and enhance overall campaign performance.

Budgeting and Reporting:

  • Support the MAF process across DG channels and our third-party agencies.
  • Help define and enhance demand generation analysis, reporting tools, dashboards, and analytical techniques.
  • Monitor reports and information to identify trends, issues, and challenges, preparing reports for management and recommending areas for improvement & optimizations.

We require a Bachelor's Degree in Digital Marketing, Demand Generation, Marketing, Social media or related discipline, along with 4+ years of prior experience in Marketing, Demand Generation.

We desire candidates with experience in social media management, project management, and proficiency with marketing tools like SFDC, 6sense, Madison Logic, Monday.com, Tableau.

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