Digital Marketing Strategist for B2B Growth

3 tygodni temu

Warszawa, Polska Future Mind Pełny etat
About Future Mind

At Future Mind, we're a brilliant team of experts dedicated to delivering cutting-edge digital solutions. As one of the most awarded tech consulting companies in the region, we have an impressive portfolio of clients across various industries, including Żabka, Jeronimo Martins, LPP, eObuwie, Modivo, and more.

We've received numerous industry awards for our work on some of the best eCommerce applications in Poland, listed among the top apps across app stores. Our diverse team comprises expert engineers, designers, project managers, and analysts working on projects that range from top mobile commerce apps to IoT and telematics platforms generating vast amounts of data.

In 2023, we joined forces with Solita, a Finnish tech powerhouse with over 2000 specialists across Europe, combining data, business, and technology skills to build and improve digital services for leading organizations in manufacturing, medical, shipping, and other major industries, including NATO, Nokian Tires, Pfizer, and many others.

Digital Marketing Specialist Role

We're seeking an experienced Digital Marketing Strategist for B2B Growth to lead and scale our performance marketing efforts across SEM, SEO, and display advertising channels. You'll play a key role in driving customer acquisition and engagement across the B2B IT ecosystem, ensuring campaigns deliver measurable results that align with business objectives.

This role is ideal for a professional who thrives in a fast-paced environment and has a proven track record of managing high-performing campaigns that deliver results in a B2B setting.

Key Responsibilities:

  • Search Engine Marketing (SEM): Plan, execute, and optimize paid search campaigns to drive lead generation and pipeline growth. Conduct keyword research, ad copy testing, and bid management to maximize ROI. Monitor and analyze performance data and deliver actionable insights to improve campaign efficiency. Manage budgets effectively to maximize lead generation while maintaining a healthy cost-per-acquisition (CPA).
  • Search Engine Optimization (SEO): Design and execute SEO strategies to improve organic search visibility and attract high-intent traffic. Conduct technical SEO audits and collaborate with Content & Offering team to ensure best practices are implemented. Create content frameworks and guidelines for optimized blog posts and landing pages. Track and report on organic traffic, rankings, and performance against competitors.
  • Display Advertising: Develop and manage display advertising campaigns, including retargeting and programmatic strategies, to support brand awareness and conversions. Optimize creative assets, targeting parameters, and placements to improve engagement and reduce acquisition costs. Experiment with various ad formats, channels, and technologies to identify the best approaches for reaching the right target groups.
Requirements

To be successful in this role, you'll need:

  • Proven experience in B2B performance marketing, with a strong portfolio of successful SEM, SEO, and display advertising campaigns.
  • Expertise in Google Ads and programmatic advertising platforms.
  • Proficiency in SEO tools like SEMrush.
  • Strong analytical skills and experience with tools like Google Analytics and Google Tag Manager.
  • Demonstrated ability to manage budgets and achieve KPIs.
  • Understanding of the IT industry and B2B buyer behavior.
  • Familiarity with CRM and marketing automation tools such as HubSpot.
  • Strong project management skills and experience working cross-functionally.

Estimated Salary: €60000 - €80000 per year, depending on your level of experience and qualifications. We offer a dynamic work environment where innovation and collaboration are valued, access to cutting-edge projects and technologies, a supportive community of experts, comprehensive benefits, and opportunities for continuous learning and career advancement.

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