Market Research Manager

2 tygodni temu

Warszawa, Mazovia, Polska Mattel Pełny etat

Job Title: Market Research Manager

Job Summary:

We are seeking a highly skilled Market Research Manager to lead our consumer and shopper insights function in the PEM region. As a key member of our team, you will be responsible for developing strategic insights that inform brand and business decisions.

Main Responsibilities:

  • Lead the consumer and shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
  • Make decisive strategic recommendations based on consumer insights to inform PEM's brand strategy, marketing decisions, and business outcomes.
  • Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
  • Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
  • Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
  • Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
  • Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
  • Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.

Requirements:

  • University degree in social science, business administration, or a related field.
  • At least 4-6 years of experience in a similar role, focused on insights and strategy development within a smaller region (PEM or similar).
  • Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
  • Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.
  • Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
  • Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.
  • Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.
  • Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.
  • Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.
  • Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.
  • Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.
  • Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.
  • Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.
  • Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.
  • Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.
  • Knowledge of local PEM languages and culture is valuable.

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