Marketing Operations Manager, Lead Funnel

Asana has a big mission and an even bigger opportunity: to help humanity thrive by enabling the world's teams to work together effortlessly.

The Lifecycle Operations team is chartered to achieve revenue targets by optimizing the customer journey through operational programs and actionable insights. We're looking for an experienced
Marketing Operations Manager
to shape and optimize our lead funnel, ensuring seamless lead scoring, routing, and workflows while enabling marketing and sales teams with actionable insights.

This role is based in our Warsaw office with an office-centric hybrid schedule - in-office days are Monday, Tuesday, and Thursday.

We offer a Contract of Employment (UoP) for our employees in Poland.

What you'll achieve:

• Partner with global marketing, revenue and technology teams on key funnel operations and provide critical performance insights that drive revenue growth.
• Project manage large-scale funnel operations projects, establishing project scope, goals, milestones, success metrics and stakeholder management.
• Provide input to optimize lead scoring and attribution models to improve conversion rates.
• Ensure efficient and accurate routing of leads to the appropriate sales teams.
• Continuously monitor marketing and sales funnel systems to ensure smooth operations and resolve any issues.
• Maintain clear documentation of funnel processes, ensuring alignment across teams and enabling stakeholders with the knowledge they need to succeed.
• Lead a team of two in Warsaw, providing guidance, support, and opportunities for professional growth.
• Be an early employee in our growing Warsaw office, contributing to a culture that keeps Asana's workplace balanced, performant, inclusive, transparent, and aligned with our values.

About you:

• 3 to 5 years of professional Marketing Operations experience in a B2B SaaS organization.
• Hands-on experience building or optimizing a lead funnel, with experience of Salesforce, Marketo, Traction Complete and Tableau, or equivalent technologies.
• Proven track record of building relationships with cross-functional teams. You work well in a collaborative, fast and cross-functional environment.
• Demonstrable leadership qualities. Previous experience leading a team is preferred but not required.
• Continuously seeks to understand, improve, and innovate.
• Works independently on a variety of large projects/processes; coaches and reviews the work of others.
• Analytics-driven with the ability to tell a story leveraging data and insights.
• Identifies problems and develops actionable solutions.
• Fluency in English and excellent communication skills, both written and verbal.
• Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

What we offer:

• The opportunity to learn and grow within a world-class Marketing Operations team.
• Generous, transparent and fair compensation system (base salary and Restricted Stock Unit for Asana Inc.).
• Contract of Employment.
• Health insurance with dental and travel coverage (Lux Med).
• Meals reimbursement on the days that you work from the office.
• Career growth budget.
• Home office setup budget.
• Gym/Fitness reimbursement.
• Fertility healthcare and family-forming support with Carrot.
• Mental health support in Modern Health.
• Group life insurance.
• MacBooks with all necessary accessories.

For this role, the estimated base salary range is between 21, ,950 PLN gross monthly on the contract of employment (UoP). The actual base salary will vary based on various factors and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base compensation range for this role may be modified.

Our total compensation consists of base salary and equity (RSUs).

About Us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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