Channel Marketing Specialist

2 tygodni temu


Warszawa, Mazovia, Polska Sony UK Technology Centre Pełny etat

Location: Ogrodowa 58, Warsaw

Maximize Sony Online Sales and Online In-house-share for responsible accounts. Leading Sony's efforts with our retail partners, as the functional Online expert, to maximize and optimize Sony's online presence and online marketing during the full consumer journey (from awareness to orientation, conversion, and retention)

Perfect Online execution for accounts responsible regarding:

  • Product ramp-up (Live at launch; product reviews; new model PR, etc)
  • Rich content (product pictures; relevant descriptions, etc)
  • Premium content (unpacking experience; USP explanation, etc)
  • Share-of-voice management: Plan and manage targeted Sony visibility on customer main pages, category page, search etc)
  • Sell-up and basket sales opportunities
  • Online product availability (In-stock-ratio)
  • Create yearly promotion plans for Online & Offline activities
  • Create forecast plan for online sales sell-in/sell-out (based on GFK trends & previous sell out & online campaigns uplifts)
  • Defining optimal Online sales (based on Market Share – account & product, Sell out Offline & Online, IHS development)
  • Sony Online In-Stock-ratio (online product availability)
  • Online forecast accuracy (sell in & sell out in Online)
  • Manage and coordinate first of all digital marketing activities in Key dealers but also offline
  • Create a promotion plan for two channels online & offline for 1 and 2H FY
  • Support the goals set in the sales plan
  • Work closely with Head of Marketing Online Marketing department Specialist and the sales team
  • Plan and execute initiatives to reach the target audience through appropriate channels
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Develop and maintain business relationship with dealer Online department / Online Managers
  • Develop and maintain relevant tools to track online KPI's in cooperation with dealer Online Managers
  • Online Marketing:
  • Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales management: Defining optimal promotional proposition and communication message Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI's
  • KPI's:
  • Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio's, Online Average Selling price Sony Online content quality and Sony share-of-voice Campaign effectiveness and efficiency (reach, click-through, conversion, ROI) Account budget spending (Sales Tactical, Year agreement Coop, local A&P)

Your new office

Based at Warsaw Office, you will enjoy a modern working environment. Our office is located near the center of Warsaw, ensuring easy access to the facility by public transport and car. We have an onsite canteen and café, with free coffee/tea available in the office kitchens.

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage a healthy work-life balance supported by hybrid and flexible working policies. We are a positive community that dreams big together, respects each other, and enjoys a collaborative culture.

We celebrate our colleagues who make a real difference using our recognition platform. We provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, and act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career with our fantastic range of learning & personal development programs to enhance your skills. We encourage our staff to try exciting new roles in a wide range of countries, with a supportive mobility team to back you up.

Bring your uniqueness to Sony

We strive to create a culture that promotes equity, inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfill Sony's purpose of 'filling the world with emotion, through the power of creativity and technology'. Bring your unique self to work and help shape our culture.

We are Sony Europe.

Our teams collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force behind our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor, and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contribute to the Sony Group and important global issues.

Join Sony Europe with your passion, creativity, and ambitions. Let's create the future together.


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