Digital Campaign Manager

2 tygodni temu

Warszawa, Mazovia, Polska Adaid Eu Pełny etat

At Pathfinder 23 (PF23) we define our mission as #brandbuilding in #ecommerce.

We strive to combine art with science and use creative and technological potential to design and implement the most efficient #pathtopurchase scenarios.

Our team has unique experience in delivering complex E-commerce projects in EMEA, NA, and LATAM. #globalecomm

Our combined experience covers cooperation with over 50 #topbrands and over 300 #e-retailers globally.
PF23 is part of Brand New Galaxy (BNG), an independent platform integrating smart business solutions from the areas of marketing and technology. #PF23 #forthegalaxy #brandnewgalaxy

Responsibilities

About the role:

This is an exciting role in Pathfinder 23's Media Buying Team and you'll be joining an international group of paid search geeks that love their clients and what we do. We're proud members of official Amazon Ads Partner Network.
If you're experienced PPC specialist or digital marketing manager that wants to explore the world of paid search, this opportunity may be right up your ally We offer extensive onboarding on e-commerce PPC for you to land steadily into your new role.

Your mission, if you choose to accept it, will be:

• Create and execute an integrated e-commerce marketing strategy and plan for new product launches/ holidays across organic and paid media channels

• Forecast, plan and optimize paid search campaigns on selected ad platforms

• Day to day contact with select amount of global clients, leading weekly marketing conversations, reviewing and reporting of performance data and making strategic recommendations to hit client goals

• Conduct keyword research and market/platform analysis

• Create presentations and case studies independently

• As part of strategy department – work on proper knowledge flow between strategy, design and client service teams by conducting trainings and workshops, writing articles or newsletters

Requirements

Required:

• Digital Marketing/ Media House Experience (minimum 2+ years)

• Fluent English (we're an international team, so both internal and external communication is in English)

• Perfect command of MS Office

• Great communication and presentation skills

• Attention to detail

• Excellent time & project management skills

• Desire to constantly learn and develop knowledge

• Positive attitude ;)

Desired:

• E-commerce experience

• PPC/Programmatic Experience

• SEO/SEM Experience

• Data analytics experience (Google Analytics, Google Data Studio, PowerBi)

• 3rd party advertising software experience

What we offer

Whether the candidate is experienced in E-commerce PPC (for example Amazon Ads), PPC (for example Google Ads) or digital marketing manager that likes numbers, it's a great opportunity because this field will only get bigger. Also the team is growing fast, together with global clients we work for (now working in both Americas, Europe and Middle East), so it provides opportunity to work on biggest brands globally and learn from scratch / further develop paid media skills.

This role is unique because it combines strategic and client service responsibilities, allowing for both "hard" strategy skills and soft skills to be developed. Moreover, it's independent role – new member will be leading 1 or more markets for the client, for which they will have 100% responsibility. It develops ability to work well under pressure, time organisation and ability to be a strategic lead.

Last but not least, this role is very knowledge-oriented. This person will learn lots of e-commerce facts to be able to be an e-commerce business consultant for the client. This knowledge and agency know-how are very in demand on the market right now, and will only gain the importance.

#J-18808-Ljbffr

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