Marketing Mix Director

2 tygodni temu

Warszawa, Mazovia, Polska Nielsen Pełny etat

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertiser's strategies. Globally ~$600B is spent on advertising, our team's mission is to measure & improve the efficiency of every single dollar of our client's ad budget through our leading market research solutions.

As a member of Nielsen's Marketing Mix practice, you will work with leading advertisers, media agencies and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budget for the future. You will become an expert in our industry-leading Marketing Mix solution.

Job Description:

The primary role of the position is to develop strong partnership with clients by helping to address their marketing performance measurement needs and drive successful outcomes and in turn, enable client retention and growth. He/she will be responsible for playing a highly consultative and trusted advisor role, with a focus on driving and maintaining customer satisfaction and success. He/she will also capitalize and build upon existing relationships by identifying opportunity areas and introducing solutions and enhancements commensurate to client's changing business needs. Successful candidates will be highly intelligent and energetic professionals, who can quickly assess business situations, understand nuances of client needs and act in an informed, decisive manner to drive required results.

The role requires one to be able to work well with cross functional teams, both internally and externally. Internally, he/she will be required to collaborate and work across Data, Modeling, Analytics, Consulting, Product, Sales teams and stay well informed and knowledgeable on all aspects of the project. Externally, the role must be flexible and adaptable to work across key client functions including Insights teams, Marketing, Brand Management, and Media Agency partners.

Success in this role will be ultimately measured via client renewals and growth as a result of deepening and expanding consultative partnerships with existing clients.

The position is based in Warsaw, Poland. We are open to other locations in Poland.

Responsibilities
  • Develop a clear understanding of Nielsen Marketing Mix products and solutions.
  • Work as a true partner with clients to become the go-to "trusted advisor" and ensure client retention and expansion.
  • Penetrate and establish enduring relationships with senior decision makers at clients by driving quantifiable client outcomes and demonstrating on-going value.
  • Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics to clients.
  • Make compelling presentations to a variety of audiences including capturing the attention and involvement of the most sophisticated or difficult audiences.
  • Work consultatively and creatively with clients while maintaining a pragmatic focus on solution profitability.
  • Drive high customer satisfaction.
  • Generate new product ideas and bring client feedback back to Product management to ensure client's evolving needs are being prioritized.
  • Be a problem solver, both internally and externally. This is especially critical as this role is for non-CPG accounts, which, by nature, tend to require custom solutions.
  • Mentor junior associates in best practices, client communication, and insight building/story-telling.
  • Collaborate with other teams (Data, Modeling, Product) to provide holistic support to clients.
Required experience
  • Proven seniority and years of hands-on and consulting experience in the CPG or Non-CPG space.
  • Experience in Marketing Mix Modeling is preferred.
  • Relevant experience with statistics, research techniques & experimental design is a big plus
  • Experience in Multi-Touch Attribution, Lift Solutions, a big plus
  • Effective in senior level communications and influencing, internal and/or external clients.
  • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience.
  • Proven consultative selling and problem solving skills; able to identify and diagnose root client issues.
  • Ability to translate data knowledge into tactical and strategic solution and insights
  • Willingness to travel up to 50% of the time.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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