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Customer Relationship Manager Director

1 tydzień temu

Katowice, Silesia, Polska Dazzle London Pełny etat
About the Role

We are seeking a highly skilled CRM expert to lead our customer engagement and retention efforts as Head of CRM.

The ideal candidate will have extensive experience in iGaming, with a strong background in customer acquisition strategies and CRM systems. Key Responsibilities:

  • Develop and implement effective marketing techniques and strategies to drive new customers
  • Monitor customer relationships through CRM systems and ensure an effective sales funnel
  • Manage Registrations, Retention, Activation, Reactivation, depositing, and other CRM strategies
  • Top-line management of Acquisition strategies
  • Plan and manage multi-channel marketing campaigns
  • Suggest new methods to address customers' needs
  • Track marketing metrics and trends, like conversion rates and web analytics
  • Assist with organizing promotional events to reach prospective customers
  • Review and select CRM software that meets our company's needs
  • Conduct market research to follow trends and competition
Requirements

To succeed in this role, you must have:

  • A proven track record as a Head of CRM, Director of CRM, CRM Manager, or similar role in the iGaming industry
  • Experience in land-based or online gambling business is essential
  • Proficiency in Polish language is required
  • Solid background in customer acquisition strategies
  • Strong knowledge of CRM systems and principles - particularly customer life-cycle touch-points such as email, SMS, push notifications, and more
  • Technical expertise with CRM and analytical systems
  • Knowledge of online marketing methods and best practices
  • An ability to manage marketing projects end-to-end
  • Strong communication skills along with a customer-oriented attitude
  • BSc in Marketing or relevant field is desirable