Senior Digital Marketing Specialist
1 miesiąc temu
Senior Digital Marketing Specialist
This role is a key part of our international web operations team, ensuring the customer journey on our B2B website is optimized for success.
- Analyzing and generating new insights from various data sources to understand how users behave online;
- Developing well-founded hypotheses to improve the website and landing pages through web analytics, UX, user research, competitive analysis, and consumer psychology;
- Ensuring colleagues and stakeholders learn as much as possible from your insights through reports and presentations.
Main Responsibilities:
- Analyzing website traffic and user behavior;
- Identifying areas of opportunities and friction through quantitative and qualitative research;
- Formulating and presenting hypotheses that you support with insights from data analysis, best practices, and scientific knowledge;
- Applying A/B and multivariate experiments with Adobe Target to prove your hypothesis;
- Reporting and presenting insights from experiments to your team and the marketing organization;
- Monitoring and reporting on key performance metrics, providing actionable insights and recommendations;
- Providing analytics support to your team and other stakeholders to make the best data-driven decisions on website improvements;
- Set-up testing and improvement proposals.
Requirements:
- Minimum of 3 years of experience in a web analytics/site optimization position;
- Experience in hypothesis generation through quantitative and qualitative research;
- Experience in analyzing A/B test results and reporting insights and outcome;
- Experience with A/B testing software such as Adobe Target, Google Optimize, etc.
What We Offer:
- Working from home up to 3 days a week;
- Equivalent of € gross to set up your home office;
- Chance to work abroad for working days per year;
- Birthday off and volunteering time off;
- Unlimited Access to LinkedIn Learning;
- Access to Gofluent platform to learn new languages;
- Employee Assistance Program;
- Lunch vouchers;
- Access to My Benefit platform (discount on sport clubs, cinemas, restaurants...);
- Fully paid health and life insurance;
- % employer funded pension scheme;
- Discount on Bridgestone tyres.
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