Experimentation and Personalization Solutions Architect

2 dni temu


Poznań, Greater Poland VML Enterprise Solutions Sp. Z O.o. Pełny etat
Job Description:

VML Enterprise Solutions Sp. Z O.o. is seeking a highly skilled Experimentation and Personalization Solutions Architect to join our team. As an Experimentation/Optimisation Engineer, you will play a critical part in large-scale client engagements where we will support their Experimentation/Optimisation efforts in driving customer engagement and optimizing the user experience across their digital estate.

Key Responsibilities:

- Develop, implement, and manage A/B testing, multivariate testing (MVT), and personalization campaigns using one or more Experimentation tools such as Optimizely, AB Tasty, Webtrends Optimize, Adobe Target, etc.
- Configure and manage tool's instances, ensuring optimal performance and alignment with client goals.
- Collaborate with marketing, UX/UI, and content teams to define testing hypotheses, objectives, and key performance indicators (KPIs).

Requirements:

- Solid understanding of web technologies, including HTML, CSS, JavaScript, and content management systems (CMS).
- Hands-on experience with at least one Experimentation tool, including A/B testing, MVT, and personalization.
- Proficiency with instrumenting, deploying, and troubleshooting Experimentation implementations.
- Experience with analytics tools (e.g., Adobe Analytics, Google Analytics) and how they integrate with the Experimentations tools.

Salary: The estimated annual salary for this position is 70,000-90,000 PLN.

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