Marketing Automation Specialist
5 dni temu
We are seeking a highly skilled Marketing Automation Specialist to join our team at Samsung Electronics Perú. In this role, you will be responsible for planning, implementing, and managing personalization activities on our sales platforms to increase sales conversion and optimize content and promotional activities.
You will work closely with our sales and marketing teams to implement on-site solutions based on AI tools, such as recommendation frames, pop-ups, and search. Additionally, you will plan and execute online campaigns on our sales platforms, collaborating with copywriters, developers, and other stakeholders.
This is an excellent opportunity to leverage your knowledge of e-commerce and sales support techniques to drive business growth and improve customer experience.
Key Responsibilities:
- Develop and implement personalization strategies to enhance customer engagement and conversion rates.
- Analyze user behavior and data to inform decision-making and optimize online campaigns.
- Collaborate with cross-functional teams to design and launch new product features and services.
- Conduct A/B testing and experimentation to measure the effectiveness of marketing initiatives.
- Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies in e-commerce and digital marketing.
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