Marketing Strategy Lead for Luxury Spirits

7 dni temu


Warszawa, Mazovia, Polska Brown-Forman Pełny etat

We believe great people build great brands. At Brown-Forman, you will grow both personally and professionally, solving problems, seizing opportunities, and generating bold ideas.

Total Rewards

We recognize the value of our employees through base salary, holiday bonus, and incentives. Our environment nurtures continuous learning, empowering you to take charge of your own development with award-winning programs.

Job Description

This marketing role leads the performance of super-premium brands, developing and executing marketing plans, and ensuring strategies are well-placed to achieve long-term ambitions.

  1. Translate long-term brand strategies into annual brand plans covering 4P, delivering fiscal year objectives along with necessary budget.
  2. Supervise execution of brand plans, preparing tools for implementation, and integrating commercial and trade marketing insights into brand planning.
  3. Contribute to MM & leadership team discussions, ensuring long-term business ambitions are achievable, identifying opportunities and risks, and suggesting adjustments.
Key Responsibilities

You will:

  • Lead development of consumer journeys for managed brands, creating relevant communication plans with supporting agencies and influencing commercial and trade marketing plans.
  • Collaborate closely with Global Brand Teams to develop, adapt, and deliver brand campaigns and assets, achieving agreed business objectives within brand guidelines and playbooks.
  • Develop local NPD plans based on global innovation pipelines, shaping route-to-market strategies including price, place, and promo with commercial team cooperation.
  • Monitor and improve brand business performance and health indicators, providing business-relevant insights and trends through understanding of local consumers and categories.


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