Market Intelligence Strategist
2 tygodni temu
Procter And Gamble Polska Sp. z o.o.
We are offering a competitive salary of approximately 65,000 - 80,000 PLN per year, depending on your experience and qualifications.
About the Job
As a Consumer and Market Insights Manager, you will be responsible for defining consumer profiles using various frameworks and synthesizing diverse inputs to translate abstract insights into concrete strategies and offerings. You will champion consumer insight across the organization, engaging with consumers and helping to develop the skills and confidence of the entire team.
Main Responsibilities:
- Developing and maintaining in-depth knowledge of consumer behavior and preferences through continuous research and analysis.
- Crafting compelling narratives that explain discoveries, excite the audience, and turn recommendations into reality.
- Collaborating with cross-functional teams to explore and understand consumers' experiences and unmet needs.
- Providing well-founded, genuine insights and strategic recommendations aligned with defined business objectives.
- Evaluating the sufficiency of plans to meet targets based on models and combining consumer insights with data to provide comprehensive and compelling business recommendations.
Requirements:
- Bachelor's or Master's degree in a relevant field such as marketing, business, or social sciences.
- Experience in one of the following areas: FMCG business, eCommerce, digital agency, analytics, or research companies.
- Passionate and curious researcher with strong observational and analytical skills, along with a problem-solving attitude.
- Excellent written, visual, and verbal communication skills.
- Able to work independently and collaboratively as part of a team.
- Proficient English language skills.
What We Offer:
- An opportunity to work with a leading multinational company in a dynamic and innovative environment.
- A competitive salary and benefits package.
- The chance to develop your skills and expertise in market intelligence and consumer insights.
- The possibility of career growth and advancement within the company.
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