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RTM Strategic Growth Leader
7 dni temu
About the Role
We are seeking an experienced Retail Trade Manager to lead our RTM strategy in Poland. This is a key role that will drive profitable distribution gains, deliver against efficiency and effectiveness ambitions, and drive growth for Mars.
Key Responsibilities
- Develop and implement a long-term RTM strategy focused on profitable distribution gains, delivering against efficiency and effectiveness ambitions, and driving growth for Mars.
- Create efficient RTM processes for field sales in all channels using six global RTM capabilities.
- Collaborate with global RTM structures to develop and implement tools supporting data analysis and conclusion drawing.
- Evaluate RTM segmentation alignment with SCM priorities and select optimal routes to shoppers considering cost to serve, trade structure, SCM priorities, and profit modeling.
- Drive excellent execution of the RTM strategy to achieve optimal points of distribution and ROI across operations, technology, field execution models, and frequency planning.
- Regularly review the RTM model, taking into account key internal and external trends, to ensure the best route to shopper is deployed.
- Broaden market perspectives by identifying opportunities through 3rd party suppliers and exploring the external market.
- Maintain relationships and budgets for 3rd parties, ensuring appropriate service levels and data validity.
- Understand distributors' environments and objectives to leverage mutual shopper-centric business plans with acceptable ROI and clear KPIs.
- Collaborate with Field Sales and Customer Development teams to integrate customer voice and key learnings into future plans.
