Digital Sales Strategic Account Manager

2 tygodni temu

Błonie, Mazovia, Polska Adidas Pełny etat

About the Role:

This is a unique opportunity to join Adidas as a Digital Sales Strategic Account Manager, where you will play a key role in driving the digital development of key accounts and optimizing our brands' representation, consumer experience, and ultimately growing net sales and market share.

Key Responsibilities:

  • Drive product sell-through across all URLs of retailer digital webshops and apps.
  • Work with the Senior Manager DPC to develop an account Digital Joint Business Plan (JBP).
  • Prioritize key digital acceleration initiatives to achieve JBP targets.
  • Work with Channel head and Senior Manager DPC to negotiate a Key Account Plan and Digital Joint Business Plan (JBP) with respective customers if requested.
  • Analyze and monitor consumer and seasonal demand, category trends, and competitor assortment on the account's platform and identify gaps in current assortment content and availability.
  • Lead development of optimal cross-category online assortment in close collaboration with DPC, the Key Account Team, and Account Team.
  • Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate, etc.
  • Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account's digital team.
  • Collaborate with brand and omnichannel teams to drive relevant digital marketing content – both for online and social.
  • Enhance the visibility of the Adidas brands across your account, tailoring to maximize impact based on the respective specific consumer journey.
  • In partnership with Senior Manager DPC, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales and growth ambitions across your account.
  • Regularly inputting feedback specific to your account into the Europe DPC team to help drive best-practice and consistency in our approach across Europe.
  • Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics.
  • Showcase expertise in key internal and external environments (e.g., Sell-ins, Account meetings, Sales Director meetings, Sales and Marketing meetings, etc.).

Key Relationships:

  • Defined winning Retail Partners (Specialty accounts).
  • East Europe DPC structures.
  • East Europe Sales Teams.
  • East Europe Sales Operations.
  • East Europe Omnichannel Departments.
  • East Europe Brand Activation Departments.
  • East Europe GTM managers.

KPIs:

  • Adidas E-commerce sales results of defined Digital Partners from the Strategic Account portfolio.
  • Our brands' qualitative share in the offer of defined Digital Partners.
  • Our brands' share in 'on site' communication within defined Digital Partners.
  • Data and analysis requested by Sales and Marketing departments covered in %.
  • Implementation and support for DPC projects, processes, and initiatives.

Knowledge, Skills, and Abilities:

  • Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication.
  • Natural passion for social media, digital advertising, and new technologies.
  • Ability to work in virtual teams.
  • High analytical skills for strategy development, business planning, decision planning.
  • Strong interpersonal skills – very good communications and negotiating abilities as well as high presentation skills and relationship management.
  • High degree of commercial and business acumen knowledge (e.g., sales, retail, trade marketing, customer service, finance, and controlling).
  • Mental flexibility, initiative, and determination, results-oriented.
  • Fluent English is a must [written and spoken].

Requisite Education and Experience / Minimum Qualifications:

  • University degree, preferably in Business, Digital Marketing, Statistics, or Quantitative research.
  • Functional: > 2 years' e-commerce experience (experience in sales, marketing, and/or consulting area).
  • Industry: e-commerce, on-line stores, consumer-driven, ideally apparel/fashion/shoes or FMCG.
  • Exposure: sports/fashion/consumer goods.
  • Understanding of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a must.
  • Proficiency in Advanced Excel, PowerPoint, and Outlook is required.

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