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Product Marketing Director

1 miesiąc temu

Kraków, Lesser Poland Billtrust Pełny etat

Lead Product Marketing Manager

As a key member of the Billtrust team, you will play a critical role in driving product revenue growth, go-to-market planning, and demand generation. Your expertise in strategic marketing will enable you to create compelling customer value and differentiate our product/solution in a competitive market.

Key Responsibilities:

  • Develop and execute go-to-market strategies that drive product adoption and revenue growth.
  • Collaborate with cross-functional teams to create compelling customer value and messaging that resonates with our target audience.
  • Own and lead the development of product marketing materials, including website content, blogs, videos, and presentations.
  • Serve as a spokesperson for our product and evangelize with customers, press, and at conferences and user groups.
  • Stay up-to-date with industry trends and competitor activity to inform our marketing strategies.
  • Work closely with the revenue marketing and creative services teams to ensure alignment and effective execution of marketing initiatives.

Requirements:

  • 6+ years of experience in B2B product marketing with SaaS products.
  • Experience in Fintech, specifically B2B payments and/or Accounts Receivable, is a plus.
  • Ability to bring new ideas to the table and think creatively about product marketing.
  • Strong understanding of the overall technology landscape and ability to apply data to identify opportunities and solve problems.
  • Excellent teamwork, interpersonal, and relationship-building skills.
  • Bachelor's degree required; relevant MBA or master's degree strongly preferred.

What We Offer:

  • A hybrid work environment that offers the best of both worlds.
  • A culture that lives its values and guides our decisions.
  • Flexible working hours that support your lifestyle.
  • Opportunities for growth and development through mentorship initiatives and specialized training.
  • Recognition and rewards for hard work and outcomes achieved.
  • A comprehensive array of benefits designed to support your well-being and enhance your overall experience at Billtrust.